Someone else's
book promotion budget and priorities are worth noting, but they probably won't exactly match yours (or mine).
Short of high -
dollar promotion budgets, there are a few things that authors can do to make sure their work stands out, at least to the best of its ability.
As an indie author in charge of your
own promotion your budget is critical, you need to find the balance between being smart, but not losing great opportunities.
In a great year it may produce 60 per cent, but this is where you will spend 80 per cent of your advertising and
promotion budgets over the next five years.
I'll admit, there have been times when I've transferred attending a con into the «personal fun» category rather than assess the expense to my
book promotion budget.
That said, sometimes you can stand out with a really freaking beautiful book cover, but these are usually for literary fiction books with mainstream publishing and a
big promotion budget; they need to be designed well, and a little artsy, to appeal to the people they are supposed to appeal to.
Titles can become lost in the sea of retailers» sales pages, especially without the support of what limited
promotion budgets larger publishing houses can offer.
Publishers, faced with shrinking
book promotion budgets, are more excited than ever about telling authors to promote their own books online.
Instead, he asked her to move to Toronto, and build a 350 - person studio from scratch to produce what the industry calls «AAA» games, ones with the highest development and
promotion budgets.
Correction: New York has less in its tourism -
promotion budget this year because it is no longer receiving FEMA funds.
First there was the assertion of the value of editorial input, an advance of $ 500 and
a promotion budget of $ 800.
With
the promotion budgets slashed for even traditionally published authors due to tough economic times, authors are having to find more and more creative ways to spread the word about their works in order to find their audiences.
A participant in my October Book Marketing 101 e-course noted that she was going to focus on as many free book promotion tactics as possible so she would have money in her client's book
promotion budget to purchase a review if necessary.
The launch preludes a big marketing push, including TV advertising, with Kobo's
promotion budget for 2013 three times that of last year.
Sales and
promotion budgets?
However, publishers» book
promotion budgets are so tight and getting tighter that you can bet you will not be able to ask for and receive a more extensive marketing program than the one your publisher offers other authors.
Managed $ 10 million sales and
promotions budget with extensive budgeting and forecasting.