Not exact matches
Even after the initial
efforts bore fruit with the completion of the Nobeyama 45 - m Telescope and Nobeyama Millimeter Array, the JRAF has been continuously serving as a forum to discuss and support the realization of cutting - edge observing instruments for the development of Japanese radio astronomy and the
promotion of researches using such instruments.
Considering the time and
effort that has gone into their books, along with the money paid for editing, cover art, and
promotion, they generally do not come out ahead, and oftentimes are lucky if they actually break
even for their
efforts.
It goes along this line of thinking, and I'm guessing it applies to you: if you work your ass off, put in tons of time, energy, creativity,
even money on writing and
promotion, and yet your work doesn't get the kind of rewards you expect (let's say financial for simplicity's sake), either because that's life or because your publisher doesn't recognize the
effort or your publisher drops the ball (it happens)... And in another area / format, etc., you work your ass off, put in the time, etc., and it DOES succeed in the way you expect or in a way that seems to be equivalent to the time and work you put into it, then it makes sense that THAT is where you should continue to put your time, energy, money, etc..
Efforts such as getting your book into distribution channels, press releases, and social media (viral) methods would be classed as «
promotion» or
even «public relations / PR,» but not «book marketing» or «advertising.»
Even modest self -
promotion efforts require synopses (long and short), descriptions (long and short), author bios, and cover images (of many sizes).
Your book marketing and
promotion success will depend on your own networking
efforts,
even if you're cruising on an advance from a big NY publisher.
Your plans will also include embracing the benefits that book
promotion campaigns always provide and that make book publicity campaigns reliably worth the time,
effort, and money you put into it (yes,
even shoestring book
promotion campaigns require an investment of cash).
Even without the recession, no one can predict from one moment to the next the ways in which the publishing industry will evolve, and the ways in which book
promotion efforts will need to change.
Bloggers who agree to tour you are doing you a massive favor, one that will cost you only your time and
effort, as opposed to hundreds,
even thousands, of dollars on
promotion and advertising.
Its unique features can help you be
even more targeted and effective with your book
promotion efforts than either Twitter or Facebook.
Even if you have a publicist, book marketing is a team
effort, so some elements of self -
promotion will be necessary.
Well, this book publicist is pleased to see that some authors are trying some creative book
promotion strategies... and, frankly, is
even more pleased to see that the success of book publicity gimmicks usually will be eclipsed by the
efforts of audacious book promoters who get in front of the media (or work their social networks) to disseminate their messages and share their viewpoints and expertise.
Book
promotion opportunities are well worth garnering...
even if you have to wait a little while to see your
efforts pay off.
Crafting the perfect resume takes a lot of
effort,
even more so if you've had multiple jobs at the same company, either through
promotions or department transfers.