The independent information from the NHS on milks for older babies is swamped by
the promotion from the formula companies — and it is disappointing that the Museum is prepared to profit from this by hiring out its facilities, rather than changing its due diligence procedures.
The International Code of Marketing Breastmilk Substitutes (known in lactivist circles as the «WHO Code»), prohibits
formula companies from advertising in any conspicuous way: «There should be no advertising or other form of
promotion to the general public of products within the scope of this Code,» proclaims article 5.1 of this policy, coauthored in 1981 by UNICEF and the World Health Organization (WHO).