You'll need blurb and possibly
promotional copy for the back cover as well and it should tie in visually with the front.
If a prospective customer sees that you can't even write a few sentences of compelling, error -
free promotional copy, what are they going to think of your book?
Content marketing may require a mindset shift at your company so that you are prepared to create content that tells a compelling story, rather than offering up the same
old promotional copy.
Most authors spent 28 % of their overall budget on advertising, 15 % on their websites and 14 % on
buying promotional copies as well as copies they sell direct to readers.
And bring a supply of business cards (featuring your social media and author website links), a
few promotional copies of your book, and giveaways like bookmarks and postcards.
You should have no trouble picking out gifts for your gamer friends / relatives after flipping through these pages of previews and overly
enthusiastic promotional copy.
Responsibilities include budget management, vendor research, sponsor outreach, event detail management,
promotional copy editing, etc..
Even if marketing campaigns ARE part of your leadership role, you'll still find that it's much harder to
create promotional copy when the product is YOU.
Even the less explicitly derivative stories are touted
in promotional copy as spiritual descendants of best - sellers: «Bridget Jones meets the Midwest,» «The Da Vinci Code times ten,» «Harry Potter meets David Sedaris meets Texas.»
A literary publicist knows one thing for certain: generosity
with promotional copies of books will enhance a book promotion campaign while, conversely, stinginess with review copies of books will sabotage a book publicity campaign.
It's commonly used to highlight quotes from reviews but can be used for
other promotional copy from either the publisher or author under the following headings: Review, Product Description, From the Author, From the Inside Flap, From the Back Cover, and About the Author.
Here is
sample promotional copy for newsletters and social media posts to promote National Assistant Principals Week.
And as someone who spends hours a week engrossed in fiction, I take issue with the line from HCI's
promotional copy asserting that «the best things in life — and in romance — are real.»
I've had some really good luck and a lot of fun using Amazon Giveaways, and since you can give away paperback versions of your books it is a great way to get some
extra promotional copies out into the world!
As a side note, we believe that publishers, moving forward, will need to take measures to mark
post-publication promotional copies and to pay to stripe remainders so we can get ahead of this problem that Amazon seems to have limited interest in addressing.
I believe that most authors, and even many traditional publishers, overlook the crucial importance of preparing first -
rate promotional copy for a book's Amazon product page: a compelling product description and enthusiastic blurbs to accompany whatever positive reader reviews the book generates.
Destiny 2 is being played on retail copies purchased by the writers and a
digital promotional copy on PS4 provided to PowerUp!
Developed targeted submission pitches for lead titles, and managed author communications and synthesized feedback for use
in promotional copy.
Interviewed Authors, synthesized information and
wrote promotional copy for technical as well as scientific books.
In all cases above, the books sold on Amazon would not qualify as sales for the purposes of author royalties because they've already been sold, or originally existed
as promotional copies.
It's frustrating to send out
promotional copies of books when each copy you send doesn't necessarily result in a book promotion opportunity.
After customers click on the call to action link, the page that they land on should be a continuation of
the promotional copy on the email.
Leaders in this movement were quick to condemn Rob Bell and his book — many writing scathing reviews based on a few excerpts and some promotional copy
Here's
our promotional copy for the book:
Disclaimer: The book was given to me free of charge as
a promotional copy by the Canadian distributor of Chronicle Books, Greens + Grains» publisher.
Sleeping Dogs: Definitive Edition was reviewed using
a promotional copy of the game on Xbox One, as provided by the publisher.
Project CARS was reviewed using
a promotional copy of the game on Xbox One, as provided by the publisher.
Dragon Quest VII: Fragments of the Forgotten Past was reviewed using
a promotional copy on 3DS, as provided by the publisher.
Direct sales and complimentary copies should also be recorded and, although it might seem you're losing potential income by giving away inspection, review, and
promotional copies, these are essential for effective marketing.
Always label it as an ARC, and be sure to include prominent marketing and
promotional copy that helps persuade recipients that the book is professional and well situated to succeed.
You're rockin» and rollin», and you have
that promotional copy all..
You're rockin» and rollin», and you have
that promotional copy all ready to go...
More than ever before, shoppers will determine to buy a book based on
the promotional copy they read displayed on the book's product page.
If it's free, I'll download it only if there are no mistakes in
the promotional copy.
Printing
the promotional copy in black ink only saves printing costs.
$ 20K buys a big load of editing services and
promotional copies!
It goes mainly to advertising, website management,
promotional copies, and events.
It's imperative that you spend time marketing your book, whether you're making eye - catching Facebook posts or giving out
promotional copies of your book.