Public Relations Consultant — AT&T — Dallas, TX — April 2011 to October 2014 • Regularly updated company media kits •
Produced over 100 press releases and media advisories • Optimized press campaign efficiency rate by 11 percent • Promoted company and services through public relations initiatives • Maintained corporate
image • Contributed to marketing campaign development • Addressed complex and involved consumer complaints • Developed relationships with external stakeholders and the general public • Collaborated on a broad range of
promotional strategies • Directed public opinion research team • Worked on team to optimize website information
Produced pitch letters, cover sheets, and press releases; wrote press releases to manage crises; and proposed solutions to improve brands and images Proposed promotional events and public relations collateral to support case study brand revitalization goals; created commercials, planned concerts, produced radio spots, and developed billboard and magazine adverti
Produced pitch letters, cover sheets, and press releases; wrote press releases to manage crises; and proposed solutions to improve brands and
images Proposed
promotional events and public relations collateral to support case study brand revitalization goals; created commercials, planned concerts,
produced radio spots, and developed billboard and magazine adverti
produced radio spots, and developed billboard and magazine advertisements.