The polled nations with the largest
proportion of tablet owners, as a percentage of their total online population, were the Netherlands, with 20 per cent tablet penetration in 2012; Spain with 18 per cent; Italy with 16 per cent; and the U.K. with 15 per cent.
Not exact matches
Forrester links smartphone ownership to
tablet ownership as a key driver for slate sales up to now — noting that «the
proportion of European smartphone
owners who own a
tablet (28 per cent) is more than double that
of those who aren't smartphone
owners (12 per cent)».
However the analyst says what's true for the current crop
of (still early adopter)
tablet owners, won't be true as
tablet ownership expands to take in a greater
proportion of the population.