As a firm believer in the concept of additionality - basically, would the
proposed renewable energy project have happened under «business as usual» conditions - he explained that offsets would only gain the upper hand through: «public perception (from closer press scrutiny of REC financial figures); possible consumer fraud lawsuits testing deceptive marketing statutes; and perhaps most importantly a thriving domestic offset market built around regional climate
schemes such as the Regional Greenhouse Gas Initiative, AB 32 in California, the Western Climate Initiative, and possibly a national cap - and - trade
scheme down the
road.»