Membership Rewards, one of
the proprietary points currencies of American Express, can ordinarily be transferred to Executive Club Avios at a 1:1 ratio.
Not exact matches
But many companies have tried their hand at
proprietary virtual
currencies in the past — from Facebook Credits to Microsoft
Points — and none have really taken off in any big way, especially compared to the decentralized virtual
currency du jour, Bitcoin.
Howard Schultz, Starbucks executive chairman and the face behind the brand, suggested blockchain could very well be part of the coffee retailer's future,
pointing to the possibility of a «
proprietary digital
currency integrated into our application.»