All told, the move is a wise one from Amazon, especially in a time where formidable tech companies such as Google, Apple, and Microsoft are intent on developing
their proprietary voice assistant technology and push it out to as many people as possible.
Amazon's smart speaker, Echo, paired with its
proprietary voice - enabled virtual
assistant Alexa, has already laid a fine groundwork for intuitive integrations of smart home devices, and although the ecosystem sometimes missteps, the
technology has proven very effective and useful.