Finally, you say, «but Tom, I am not a bankruptcy lawyer, I don't buy 3rd
party leads, I certainly don't spend that kind of money on advertising, all my prospects
hire me, and I can simply tell you my staff is awesome and perfect when it comes to working with
prospective clients, etc., etc.» While the discussion above is mostly about consumer bankruptcy firms, the concepts are similar if not identical for almost all law firms.
You will most definitely use it at professional conferences, vendor meetings, cocktail
parties, networking events and seminars, airline flights, while speaking with
prospective hires, community gatherings and, of course, when speaking with executive recruiters and
hiring managers.