9:04 — Interview: Chris Hunter, Founder / CEO Koia; Co-Founder, Phusion Projects — In our interview with Hunter we discussed his background in CPG and how he sees the plant - based
protein drink category evolving in the coming years.
Not exact matches
Even CytoSport, whose whey - based Muscle Milk helped create and define the
protein beverage
category, shifted to a plant - based alternative with Evolve, a new line of ready - to -
drink shakes and powders made with pea
protein.
Hoping to cash in on the steady growth of the already sizeable sports and energy
drink category, manufacturers at Natural Products Expo West in March will showcase a variety of functional beverages featuring an ever - expanding variety of plant - based
proteins,...
However, says Nair, as health claims such as
protein - rich, low - sodium, low - sugar and low - carb infiltrate these
categories, nutrition and clean eating will be of more consequence even in sweets, treats and
drinks.
He added: «Beyond that I saw a brand (No Cow) with the potential to transcend the bar
category and compete in multiple product platforms — whether it's cookies,
protein powders, ready - to -
drink products or other things.
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