Regrettably, though, Favreau gets carried away with his leading man, resulting in
a protracted middle section — involving Stark's return stateside to flirt with loyal secretary Pepper Potts (Gwyneth Paltrow), quarrel with buddy Jim Rhodes (Terrence Howard), and infuriate business partner Obadiah Stane (Jeff Bridges)-- in which Iron Man - construction sequences come at the expense of high - flying combat.