In addition to programming workshops Inkwell
provide marketing consultation and literary event management and are widely respected for their original,
creative ideas that bring an innovative twist to campaigns or events.
• Lead digital
marketing initiatives to generate awareness and build brand and name recognition • Develop and implement innovative tactics targeted at engaging key demographics to communicate and elevate brands •
Provide strategic and
creative leadership for all digital
marketing programs and channels • Develop new campaign
ideas, test strategies and ensure that ongoing status updates are
provided for each project • Set up and monitor landing page tests and monitor and test banner ad performances