SCL Elections has clients around the world, and it has experimented with data - driven
microtargeting techniques in the Caribbean and Africa, where privacy rules are lax or nonexistent and politicians employing SCL have been happy to
provide government - held data, according to former employees.
Trump aides, though, said Cambridge had played a relatively modest role,
providing personnel who worked alongside other analytics vendors on some early digital advertising and using conventional
microtargeting techniques.