Sentences with phrase «psychographic data»

The claim was widely questioned, and the Trump campaign later said that it didn't rely on psychographic data from Cambridge Analytica.

Recent reports have revealed how Cambridge Analytica, a U.K. - based company owned by an enigmatic billionaire and led at the time by candidate Donald Trump's key adviser Steve Bannon, used psychographic data from Facebook to profile American voters in the months before the 2016 presidential election.

Cambridge executives have offered conflicting accounts about the use of psychographic data on the campaign.

Using psychographic data in marketing isn't a brand - new concept, especially in outbound marketing methods.

«It's how little work they did for the Trump campaign and the fact that they did zero psychographic data work.»

That's because most media buyers treat psychographic data — the kind of data used by Cambridge Analytica to target audiences — with skepticism.

Here are some places you can start looking for psychographic data.

Cambridge made waves before Election Day when a top executive suggested the firm had mined psychographic data — essentially personality profiles of voters — to find Trump voters.

Be it geotargeting down to a specific store or airport or psychographic data like the stuff that was allegedly so valuable to Cambridge Analytica, this data is readily available.

Our data and personal information has long been a product sold by tech giants, much before psychographic data could be compiled to tilt elections.

For example, Thomas Buxton, president and CEO of Fort Worth, Texas - based Buxton Co., which provides customer analytics for the retail industry, emphasizes that retailers too often rely merely on demographic data when assessing opportunities rather than digging deeper and poring through psychographic data in trade areas, which provides more precise information on spending patterns and other habits within the community.

The claim was widely questioned, and the Trump campaign later said that it didn't rely on psychographic data from Cambridge Analytica.

Facebook for example has a vast treasure of psychographic data on its users.

«It's how little work they did for the Trump campaign and the fact that they did zero psychographic data work.»

The company, one of the oldest on the scene, in operation since 1986, claims that it provides the most in - depth site selection analysis and is adept at using psychographic data to match retailers with their optimal locations.

«The ease with which an attacker can harvest and collect demographic and psychographic data on targets is astounding,» said James Scott, senior fellow at the Institute for Critical Infrastructure Technology.

«Cambridge came in, and they had this whole idea that was very interesting to us with this psychographic data and how it could be used,» Rick Tyler, the campaign's communications director, told Business Insider.

So as I've said to other of your [journalist] colleagues, clearly there's psychographic data that's baked - in to legacy models that we built before, because we're not reinventing the wheel.

Getting the psychographic data is important, but really applying it to your marketing is how you make it effective.

He has previously said that the Trump campaign did not use any psychographic data from Cambridge Analytica.

You may not have the luxury of bringing your customers into your office for a face - to - face discussion, but that doesn't mean you shouldn't be talking directly to your buyers to figure out some of the psychographic data you need.

You might look at your data often, but approaching it with this mindset will pull some psychographic data out you may not have seen before.

He has previously said that the Trump campaign did not use any psychographic data from Cambridge Analytica.

So as I've said to other of your [journalist] colleagues, clearly there's psychographic data that's baked - in to legacy models that we built before, because we're not reinventing the wheel.

The company recently formed a partnership with Comscore - owned Rentrak to connect its psychographic data to information about what TV shows people in desired audience segments view.

He has previously said that the Trump campaign did not use any psychographic data from Cambridge Analytica.

The Trump campaign never used the psychographic data at the heart of a whistleblower who once worked to help acquire the data's reporting — principally because it was relatively new and of suspect quality and value.

The claim was widely questioned, and the Trump campaign later said that it didn't rely on psychographic data from Cambridge Analytica.

And you'd think that if you combined this psychographic data with geographic data (perhaps people within a mile of your bakery), you'd have an amazing conversion rate, right?

However, he did admit that «there's psychographic data that's baked - in to legacy models that we built before because we're not reinventing the wheel.»

Historically, psychographic data were much harder to collect and act on than demographics.

The problem isn't that this psychographic data were exploited at a massive scale.