Be it geotargeting down to a specific store or airport or
psychographic data like the stuff that was allegedly so valuable to Cambridge Analytica, this data is readily available.
Not exact matches
As the Atlantic's David Graham notes, dirty tricks
like these don't really have anything to do with big
data or
psychographic personality profiling.
The information
data firm Cambridge Analytica used to create 30 million «
psychographic profiles» about voters originally came from a third - party app
like FarmVille that users gave permission to access their
data circa 2014.