Sentences with phrase «psychographic data work»

«It's how little work they did for the Trump campaign and the fact that they did zero psychographic data work.»

«It's how little work they did for the Trump campaign and the fact that they did zero psychographic data work.»

Not exact matches

Though the deal fell through, a Palantir employee continued working with Cambridge to figure out how to obtain data for psychographic profiles.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for Mr. Trump's campaign in 2016, setting off a furious — and still unsettled — debate about whether the firm's technology worked.

For its part, CA has hedged about whether it even used Kogan's research: It's repeatedly claimed that «psychographics» — the original Cambridge personality profile data — played no significant part in its work for the Trump campaign.

Cambridge's work for the Cruz campaign ultimately proved uneven, according to campaign officials, who said that while the firm's data scientists were impressive, the psychographic analysis did not bear fruit as hoped.

The fledgling company courted groups on the right for work on the 2014 midterms with pitches about its «psychographic» profiling, which relied in part on data that appears to have been obtained improperly from tens of millions of American users of Facebook.

For computer and data scientists who work on dating apps, that translates roughly into helping users find love, using mathematical reasoning to identify prospective matches, and asking users to input location, biographic, demographic and psychographic information.

About 30 million of those (a number previously reported by The Intercept) contained enough information for Cambridge Analytica to match profiles with other data and complete its «psychographic» work — learning about individuals and trying to target them with personally tailored messages.

Do its «psychographic» tools, built with the misused Facebook data, actually work?

Cambridge's work for the Cruz campaign ultimately proved uneven, according to campaign officials, who said that while the firm's data scientists were impressive, the psychographic analysis did not bear fruit as hoped.

Details of Cambridge's acquisition and use of Facebook data have surfaced in several accounts since the business began working on the 2016 campaign, setting off a furious debate about the merits of the firm's so - called psychographic modeling techniques.

The firm's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, though many have questioned their effectiveness.

So - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned Cambridge Analytica's work for the Trump campaign in 2016.

The «psychographic» personality profiling the political consulting firm was touting as its flagship offering and which is believed to have relied on the improperly harvested data was refused by the campaign, with some insiders recently stating the technology doesn't even work.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, setting off a furious debate about the merits of the firm's methods.