Sentences with phrase «psychographic maps»
Not exact matches
Actually, the fact that Facebook collects so much data on its users and (functionally) rents it to anyone advertising on the platform goes a long way toward puncturing the hype around Cambridge and its «psychographic» social mapping.
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The effectiveness of Cambridge Analytica's psychographic targeting, which attempted to influence voters by mapping out their Facebook Likes, is highly suspect and likely overstated.