Sentences with phrase «psychographic messaging»
The company's described it as «behavioral microtargeting with psychographic messaging.»
https://sputniknews.com/
The contract broadly describes the services to be delivered by Cambridge as «behavioral microtargeting with psychographic messaging.»
Mr. Mercer agreed to help finance a $ 1.5 million pilot project to poll voters and test psychographic messaging in Virginia's gubernatorial race in November 2013, where the Republican attorney general, Ken Cuccinelli, ran against Terry McAuliffe, the Democratic fund - raiser.
The final slide, branded with Lukoil's logo and that of SCL Group and SCL Elections, headlines its «deliverables»: «psychographic messaging».
In Cambridge Analytica's early days, Bolton's PAC funneled $ 1.2 million toward polling and «behavioral microtargeting with psychographic messaging» over the course of two years.
It has also been reported that the company handled psychographic message targeting for the successful Brexit «Leave» campaign, though Cambridge Analytica will not discuss that.
Not exact matches
Facebook allows you to send the right message to a specific audience, as it has options to target by location, language, age, gender and other demographics, and by psychographic behavior.
That company absolutely nailed the messaging to their target audience (you), and they did it by understanding both the demographics and psychographics of their target buyer.
«We were able to design and deploy messages tailored to these audiences according to their particular psychographic profiles.
The «psychographic» picture Cambridge ostensibly provides to a campaign is the ability to tailor a specific message based on personality type — angry, fearful, optimistic and so forth — rather than simply aiming ads at voters from likely convivial candidates.
On one hand, we're faced with daily news from insiders attesting to the danger and effectiveness of micro-targeted messages based on unique «psychographic» profiles of millions of registered voters.
PERSONALITY PRO — Jan 31 — PersonalityPro, a provider of web - based personality assessment software for the online dating industry, launched Consumer Psychographics Reporting to advise site owners on how to engage and convert members into subscribers using correspondence and marketing messages that are consistent with their unique personality traits.
Dating sites that offer PersonalityPro's white - label behavioral assessment tools know the psychographic characteristics of each segment of their database so they can tailor their marketing messages to be in line with each member's personality traits.
Psychographics, while less tangible, are much more accurate in predicting which people or businesses will relate best to your particular message, method or solution.
About 30 million of those (a number previously reported by The Intercept) contained enough information for Cambridge Analytica to match profiles with other data and complete its «psychographic» work — learning about individuals and trying to target them with personally tailored messages.
One of its key selling points is its embed service, which puts its PhDs in seats at campaign HQs, helping campaign staff to massage ad creative and language to best apply Cambridge's signature psychographic targeting to television and online video ads in addition to other campaign messaging.
Even if Cambridge Analytica correctly assigned every American to one of its 32 psychographic categories AND linked those profiles to a national voter file, the data would only become useful if the Trump communications operation was crafting distinct messages for each of the categories.
The company, which burst onto the American political scene in 2012, boasts of its ability to assemble so - called psychographic profiles of American voters based on five dominant personality traits — openness, conscientiousness, extraversion, agreeableness, and neuroticism — and to target them with uniquely crafted messages based on their unconscious biases.
The «psychographic» picture Cambridge ostensibly provides to a campaign is the ability to tailor a specific message based on personality type — angry, fearful, optimistic and so forth — rather than simply aiming ads at voters from likely convivial candidates.
The document goes on to list a dozen products and services, among them «psychographic microtargeting,» «addressable TV microtargeting,» «multi-agent system voter behavior simulation,» and «message testing & development.»
This kind of message targeting didn't require using purloined Facebook user data to build psychographic profiles of voters.
Sometimes the abuse is malicious and opportunistic, as it was when Cambridge Analytica used an API designed to help people recommend relevant job openings to friends to purposefully harvest data that populated psychographic profiles of voters so they could be swayed with targeted messaging.
More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles of Americans to target election messages for the Trump campaign.