Sentences with phrase «psychographic modeling»

The psychographic modeling techniques were partially created from the data gained from Facebook.

Bolton's group was considered a «Tier 1» client of Cambridge Analytica and its affiliate SCL Elections, which meant the company was using psychographic modeling for the group, former employee Chris Wylie told The Washington Post.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, setting off a furious debate about the merits of the firm's methods.

Cambridge Analytica is registered in Delaware and almost wholly owned by the Mercer family, but it is effectively a shell — it holds intellectual property rights to its psychographic modeling tools, yet its clients are served by the staff at London - based SCL and overseen by Mr. Nix, who is a British citizen.

So - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned Cambridge Analytica's work for the Trump campaign in 2016.

The firm's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, though many have questioned their effectiveness.

Cambridge Analytica is registered in Delaware and almost wholly owned by the Mercer family, but it is effectively a shell — it holds intellectual property rights to its so - called psychographic modeling tools, yet its clients are served by the staff at London - based SCL and overseen by Mr. Nix, who is a British citizen.

Cambridge Analytica has denied it used psychographic modeling techniques on the Trump campaign.

Details of Cambridge's acquisition and use of Facebook data have surfaced in several accounts since the business began working on the 2016 campaign, setting off a furious debate about the merits of the firm's so - called psychographic modeling techniques.

Cambridge Analytica is registered in Delaware and almost wholly owned by the Mercer family, but it is effectively a shell — it holds intellectual property rights to its so - called psychographic modeling tools, yet its clients are served by the staff at London - based SCL and overseen by Mr. Nix, who is a British citizen.

Bolton's group was considered a «Tier 1» client of Cambridge Analytica and its affiliate SCL Elections, which meant the company was using psychographic modeling for the group, former employee Chris Wylie told The Washington Post.

The firm's so - called psychographic modeling underpinned its work for the Trump campaign in 2016, though many have questioned the effectiveness of its techniques.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for Mr. Trump's campaign in 2016, setting off a furious — and still unsettled — debate about whether the firm's technology worked.

Scott Tranter, a founder of the data - analytics firm Optimus who was on the data team for Republican Sen. Marco Rubio's 2016 presidential bid, told Business Insider that the psychographic modeling that Cambridge Analytica touted «isn't proven science» and that that was at least partially why some thought the service was nothing special.

As the Post reported: To develop its psychographic models, Cambridge surveyed more than 150,000 households across the country and scored individuals using five basic traits: openness, conscientiousness, extraversion, agreeableness and neuroticism.

Using the psychographic models, Cambridge helped design concepts for advertisements for candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina, according to Mr. Wylie and another former employee, who spoke on the condition of anonymity to avoid being dragged into the investigations that now appear to be engulfing Cambridge.

Data experts I've talked with generally say that psychographic models can be useful in your first rounds of outreach, since they should give you at least an idea of whom to target.

But he said some Palantir employees helped engineer Cambridge's psychographic models.

But he said some Palantir employees helped engineer Cambridge's psychographic models.

As the Post reported: To develop its psychographic models, Cambridge surveyed more than 150,000 households across the country and scored individuals using five basic traits: openness, conscientiousness, extraversion, agreeableness and neuroticism.

Using the psychographic models, Cambridge helped design concepts for advertisements for candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina, according to Mr. Wylie and another former employee, who spoke on the condition of anonymity to avoid being dragged into the investigations that now appear to be engulfing Cambridge.

But Cambridge's psychographic models proved unreliable in the Cruz presidential campaign, according to Rick Tyler, a former Cruz aide, and another consultant involved in the campaign.

Using the psychographic models, the company designed advertisements from candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina.

Former Cruz aide Rick Tyler told The New York Times that the psychographic models proved unreliable.

Cambridge Analytica used the psychographic models to design the advertising concepts for Bolton's political clients.

Not exact matches

This is less a demographic designation than a psychographic one: What defines GenFlux is a mind - set that embraces instability, that tolerates — and even enjoys — recalibrating careers, business models, and assumptions.

While company officials said they did not have sufficient time to employ psychographics in that campaign, they did data modeling and polling that showed Trump's strength in the industrial Midwest, shaping a homestretch strategy that led to his upset wins in Michigan, Wisconsin and Pennsylvania.

This multi-phased psychographic segmentation model analyzes on - premise consumers to uncover their unique personalities and behaviors, key occasion attributes, drink preference and more.

While company officials said they did not have sufficient time to employ psychographics in that campaign, they did data modeling and polling that showed Trump's strength in the industrial Midwest, shaping a homestretch strategy that led to his upset wins in Michigan, Wisconsin and Pennsylvania.

This is less a demographic designation than a psychographic one: What defines GenFlux is a mind - set that embraces instability, that tolerates — and even enjoys — recalibrating careers, business models, and assumptions.

So as I've said to other of your [journalist] colleagues, clearly there's psychographic data that's baked - in to legacy models that we built before, because we're not reinventing the wheel.

And all of those models had psychographics in them.

While company officials said they did not have sufficient time to employ psychographics in that campaign, they did data modeling and polling that showed Trump's strength in the industrial Midwest, shaping a homestretch strategy that led to his upset wins in Michigan, Wisconsin and Pennsylvania.

Its CEO, Alexander Nix, claims in a presentation entitled «The Power of Big Data and Psychographics» (which can be found on Youtube5) that Cambridge Analytica has used OCEAN personality tests in combination with data mined from social media to produce «psychographic profiles» — models that predict personality traits — for every adult in America.

Regarding one key public concern, though, Kogan's numbers suggest that information on users» personalities or «psychographics» was just a modest part of how the model targeted citizens.

Knowing how the model is built helps explain Cambridge Analytica's apparently contradictory statements about the role — or lack thereof — that personality profiling and psychographics played in its modeling.

However, he did admit that «there's psychographic data that's baked - in to legacy models that we built before because we're not reinventing the wheel.»

The firm's model involves collecting demographic, psychographic and business data on a prospective site and using that data to evaluate whether the store would perform well based on the metrics from an existing store fleet.