Sentences with phrase «psychographic modeling for»

Bolton's group was considered a «Tier 1» client of Cambridge Analytica and its affiliate SCL Elections, which meant the company was using psychographic modeling for the group, former employee Chris Wylie told The Washington Post.

Bolton's group was considered a «Tier 1» client of Cambridge Analytica and its affiliate SCL Elections, which meant the company was using psychographic modeling for the group, former employee Chris Wylie told The Washington Post.

Not exact matches

Scott Tranter, a founder of the data - analytics firm Optimus who was on the data team for Republican Sen. Marco Rubio's 2016 presidential bid, told Business Insider that the psychographic modeling that Cambridge Analytica touted «isn't proven science» and that that was at least partially why some thought the service was nothing special.

Using the psychographic models, Cambridge helped design concepts for advertisements for candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina, according to Mr. Wylie and another former employee, who spoke on the condition of anonymity to avoid being dragged into the investigations that now appear to be engulfing Cambridge.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for Mr. Trump's campaign in 2016, setting off a furious — and still unsettled — debate about whether the firm's technology worked.

The firm's so - called psychographic modeling underpinned its work for the Trump campaign in 2016, though many have questioned the effectiveness of its techniques.

Its CEO, Alexander Nix, claims in a presentation entitled «The Power of Big Data and Psychographics» (which can be found on Youtube5) that Cambridge Analytica has used OCEAN personality tests in combination with data mined from social media to produce «psychographic profiles» — models that predict personality traits — for every adult in America.

The firm's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, though many have questioned their effectiveness.

Using the psychographic models, Cambridge helped design concepts for advertisements for candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina, according to Mr. Wylie and another former employee, who spoke on the condition of anonymity to avoid being dragged into the investigations that now appear to be engulfing Cambridge.

So - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned Cambridge Analytica's work for the Trump campaign in 2016.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, setting off a furious debate about the merits of the firm's methods.

Cambridge Analytica used the psychographic models to design the advertising concepts for Bolton's political clients.