Sentences with phrase «psychographic models proved»

Former Cruz aide Rick Tyler told The New York Times that the psychographic models proved unreliable.

But Cambridge's psychographic models proved unreliable in the Cruz presidential campaign, according to Rick Tyler, a former Cruz aide, and another consultant involved in the campaign.

Not exact matches

Scott Tranter, a founder of the data - analytics firm Optimus who was on the data team for Republican Sen. Marco Rubio's 2016 presidential bid, told Business Insider that the psychographic modeling that Cambridge Analytica touted «isn't proven science» and that that was at least partially why some thought the service was nothing special.