Sentences with phrase «psychographic targeting»

He admits CA used psychographic targeting of Americans «all through the 2014 midterms» and all through the Cruz and Carson primaries.

To get to grips with the complex issue of psychographic targeting online, Sumner and his colleagues created four experiments.

In a paper published last year in the journal Proceedings of the National Academy of Sciences, researchers used psychographic targeting on 3.5 million Facebook users.

But both Brad Parscale, who ran the Trump campaign's data operation, and Matt Oczkowski, the chief product officer for Cambridge Analytica, have said the campaign didn't use psychographic targeting based on people's personality types.

One of its key selling points is its embed service, which puts its PhDs in seats at campaign HQs, helping campaign staff to massage ad creative and language to best apply Cambridge's signature psychographic targeting to television and online video ads in addition to other campaign messaging.

Psychographic targeting renders the expedience of parasitically embedding the meme within the vast labyrinth of the mind.

Kaiser's company worked with Ted Cruz's campaign this cycle, gaining attention for its use of psychographic targeting, particularly ahead of the Iowa Caucuses.

Using psychographic targeting we reached Facebook audiences with significantly different views on surveillance and demonstrated how tailoring pro and anti-surveillance ads based on authoritarianism affected return on marketing investment.

But that psychographic targeting is far from proven science.

Psychographic targeting is not a proxy for a conclusive audience profile anyway.»

At first, Cruz campaign officials credited Cambridge's «psychographic targeting» techniques — including its use of Facebook data — with elevating Cruz to the top tier of presidential hopefuls.

Here's the thing: psychographic targeting isn't new.

At first, Cruz campaign officials credited Cambridge's «psychographic targeting» techniques — including its use of Facebook data — with elevating Cruz to the top tier of presidential hopefuls.

At the heart of the debate is psychographic targeting — the directing of political campaigns at people via social media based on their personality and political interests.

At first, Cruz campaign officials credited Cambridge's «psychographic targeting» techniques — including its use of Facebook data — with elevating Cruz to the top tier of presidential hopefuls.

He filed a claim against Cambridge Analytica and SCL affiliates to force Cambridge Analytica to disclose how it came up with the psychographic targeting profile it has on him.

Cruz has largely built his program out of his Houston headquarters, where a team of statisticians and behavioral psychologists who subscribe to the burgeoning practice of «psychographic targeting» built their own version of a Myers - Briggs personality test.

Psychographic targeting is made easy via big data analytics, the treasure troves of readily available metadata curated by dragnet surveillance capitalists, and a legislative body that lacks the understanding of the dangers of its weaponization.

In five related studies we examined the efficacy of psychographic targeting and marketing in the context of ideologically motivated campaigns.

At first, Cruz campaign officials credited Cambridge's «psychographic targeting» techniques - including its use of Facebook data - with elevating Cruz to the top tier of presidential hopefuls.

The effectiveness of Cambridge Analytica's psychographic targeting, which attempted to influence voters by mapping out their Facebook Likes, is highly suspect and likely overstated.