Sentences with phrase «psychographic targeting based»

But both Brad Parscale, who ran the Trump campaign's data operation, and Matt Oczkowski, the chief product officer for Cambridge Analytica, have said the campaign didn't use psychographic targeting based on people's personality types.

Not exact matches

We used to buy sites, or groups of sites that we anticipated our target was likely to be hanging out on based on their demographic or psychographic profile.

Moreover, while Facebook offers advertisers the ability to target both demographically (using users» gender and geography) and psychographically (using users» interests and behaviors among other things based on their likes) on its Facebook Ads Manager tool, most buyers don't consider psychographic traits reliable for ad targeting due to their predictive nature.

Part of the work that Cambridge Analytica performed for Bolton's super PAC was psychographic voter targeting, which the company claimed could profile voters on the basis of certain characteristics.

Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile voters based on certain characteristics.

At the heart of the debate is psychographic targeting — the directing of political campaigns at people via social media based on their personality and political interests.

The company, which burst onto the American political scene in 2012, boasts of its ability to assemble so - called psychographic profiles of American voters based on five dominant personality traits — openness, conscientiousness, extraversion, agreeableness, and neuroticism — and to target them with uniquely crafted messages based on their unconscious biases.

Using psychographic targeting we reached Facebook audiences with significantly different views on surveillance and demonstrated how tailoring pro and anti-surveillance ads based on authoritarianism affected return on marketing investment.

Sinister as it sounds, «psychographic» targeting — advertising to people based on information about their attitudes, interests, and personality traits — is an imprecise science at best and «snake oil» at worst.

Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile voters based on certain characteristics.

Psychographic - based targeting, on the other hand, will show a home alarm ad to people who are neurotic because these people are more likely to be worried about safety.