Sentences with phrase «psychographic voter»

Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile voters based on certain characteristics.

Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile voters based on certain characteristics.

Part of the work that Cambridge Analytica performed for Bolton's super PAC was psychographic voter targeting, which the company claimed could profile voters on the basis of certain characteristics.

Not exact matches

Cambridge Analytica promised a data service that was enhanced by its «psychographic» voter profiles.

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning they use data collected online to create personality profiles for voters.

The goal, as The Guardian reported, was to combine social media's reach with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S. voters.

Its report about Facebook covering the period from 2015 to 2017 — a time during which Cambridge Analytica may have tapped Facebook data to create «psychographic» profiles of voters — found that Facebook's privacy controls «were operating with sufficient effectiveness,» according to copies of its reviews obtained through open - records requests by the Electronic Privacy Information Center, or EPIC, a watchdog group.

As part of an aggressive new voter - targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.

Yet now, when it serves to bolster convoluted theories about an election having been overthrown, terms like «psychographics» and «breach» are being thrown around to make it sound like someone hacked into voter rolls after boring into the deepest recesses of our collective soul.

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning it uses data collected online to create personality profiles for voters.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles

Isikoff then dived into the controversy about Russia's role in the election and the role specifically of Cambridge Analytica, a London - based company that uses data mining and data analysis to create so - called psychographic profiles of voters to predict their vote — and which Parscale had hired during the campaign.

The «psychographic» picture Cambridge ostensibly provides to a campaign is the ability to tailor a specific message based on personality type — angry, fearful, optimistic and so forth — rather than simply aiming ads at voters from likely convivial candidates.

As part of an aggressive new voter - targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.

But psychographics, in theory, go deeper, claiming to be able to predict a voter's personality traits, such as how organized, extroverted, or quick to worry they are, by looking at a person's online and consumer behavior.

But what sets Cambridge Analytica apart from other data firms is that it claims to use what's known as psychographics to build its voter profiles.

But Wylie has been outspoken about how Cambridge Analytica — a company he helped build, according to a profile in the Guardian — planned to use the Facebook users» data and an algorithm to build «psychographic» profiles that could be used to predict the political leanings of every potential American voter.

Clinton also cited the Trump campaign's use of the controversial GOP firm Cambridge Analytica, which boasts of «psychographic» profiles of voters based heavily on Facebook information.

Cambridge Analytica is alleged to have harvested the private data of 50 million U.S. Facebook users without their consent in an effort to build psychographic profiles meant to influence voters» decisions.

On one hand, we're faced with daily news from insiders attesting to the danger and effectiveness of micro-targeted messages based on unique «psychographic» profiles of millions of registered voters.

The goal, as The Guardian reported, was to combine social media's reach with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S. voters.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles

«The company has repeatedly touted its ability to influence voters through «psychographic» targeting and has claimed it was the fundamental reason that Donald Trump won the 2016 election.

That firm then used the data to build «psychographic profiles» about voters.

Cambridge Analytica used it to make 30 million «psychographic» profiles about voters.

Kogan then shared that data with Cambridge Analytica, which was «building psychographic profiles» on American voters in order to target them with ads.

Even if Cambridge Analytica correctly assigned every American to one of its 32 psychographic categories AND linked those profiles to a national voter file, the data would only become useful if the Trump communications operation was crafting distinct messages for each of the categories.

The company, which burst onto the American political scene in 2012, boasts of its ability to assemble so - called psychographic profiles of American voters based on five dominant personality traits — openness, conscientiousness, extraversion, agreeableness, and neuroticism — and to target them with uniquely crafted messages based on their unconscious biases.

Cambridge Analytica's trophy product is «psychographic profiles» of every potential voter in the U.S. interwoven with more conventional political data.

But Wylie has been outspoken about how Cambridge Analytica — a company he helped build, according to a profile in the Guardian — planned to use the Facebook users» data and an algorithm to build «psychographic» profiles that could be used to predict the political leanings of every potential American voter.

If CA had been able to hand the Trump communications team a detailed psychographic assessment of every targeted voter, the practical response would have been a bit like Henry Ford's old comment: «The customer can have any color he wants so long as it's black.»

Mr. Mercer agreed to help finance a $ 1.5 million pilot project to poll voters and test psychographic messaging in Virginia's gubernatorial race in November 2013, where the Republican attorney general, Ken Cuccinelli, ran against Terry McAuliffe, the Democratic fund - raiser.

The «psychographic» picture Cambridge ostensibly provides to a campaign is the ability to tailor a specific message based on personality type — angry, fearful, optimistic and so forth — rather than simply aiming ads at voters from likely convivial candidates.

The information data firm Cambridge Analytica used to create 30 million «psychographic profiles» about voters originally came from a third - party app like FarmVille that users gave permission to access their data circa 2014.

Using «psychographic» profiles of individual voters generated from publicly stated interests really does work, according to new research presented at the Def Con hacking conference in Las Vegas, Nevada.»

Where conventional political advertising uses crude demographic factors like age and ZIP code to target advertising, Cambridge supposedly used a technique called psychographics, which involves building a detailed psychological profile of a user that will allow a campaign to predict exactly what kind of appeal will be most likely to convince any particular voter.

This is what the stories mean when they talk about using psychographics to micro-target voters.

The document goes on to list a dozen products and services, among them «psychographic microtargeting,» «addressable TV microtargeting,» «multi-agent system voter behavior simulation,» and «message testing & development.»

The firm took the psychographic profiles it was building off the Facebook data at the time and combined them with voter databases and other sets of data.

His group replicated the methods of psychographic profiling over two years, firstly examining differences in personality traits, thinking styles and cognitive biases between voters in the UK's 2016 EU referendum and then devising their own campaign to test whether it might be possible to identify, target and influence voters.

Building psychographic profiles of individual voters based on their lifestyles and preferences could be hugely powerful, thinks Chris Sumner, research director at the Online Privacy Foundation.

This kind of message targeting didn't require using purloined Facebook user data to build psychographic profiles of voters.

The data firm started partnering with U.S. political campaigns around 2015 with the promise that it had the ability to do what it called «psychographic» targeting, which allowed Cambridge Analytica to create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level, according to Cambridge Analytica's website.

While it also used demographic segments to identify groups of voters, as Clinton's campaign had, Cambridge Analytica also segmented using psychographics.

That data may then have been used for «psychographic» profile and to target US voters more precisely with political ads, though this is not clear.

Cambridge Analytica used behavioural analytics and psychographic profiling to get to know voters» minds and understand people better

The company used it to create psychographic profiles of about 30 million US voters and target political ads toward them.

Sometimes the abuse is malicious and opportunistic, as it was when Cambridge Analytica used an API designed to help people recommend relevant job openings to friends to purposefully harvest data that populated psychographic profiles of voters so they could be swayed with targeted messaging.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles of Americans to target election messages for the Trump campaign.

The firm allegedly used data illegitimately scraped from Facebook to build «psychographic» profiles of American voters and target them with propaganda.