Sentences with phrase «psychographics explain»

Here's one way to look at it: Demographics explain «who» your buyer is, while psychographics explain «why» they buy.

Demographics explain «who» your buyer is, while psychographics explain «why» they buy.

Not exact matches

Companies like Aimclear explain how psychographics are expected to eat the traditional display ad budget by showing how much of typical display ad spend is wasted attempting to reach the wrong people and how much less can be spent with Facebook's detailed behavior targeting.

Knowing how the model is built helps explain Cambridge Analytica's apparently contradictory statements about the role — or lack thereof — that personality profiling and psychographics played in its modeling.

«Psychographics drive sales, and by looking at psychographics you're really looking at individual households, not a larger group,» explains Buxton principalPsychographics drive sales, and by looking at psychographics you're really looking at individual households, not a larger group,» explains Buxton principalpsychographics you're really looking at individual households, not a larger group,» explains Buxton principal David Rambie.