Sentences with phrase «psychographics of»

The psychographics of airport retail prospects differ from shopping centers as well.

it depends on the psychographics of the author's readership.

This is where it helps to know the demographic and psychographics of your prospects.

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent.

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who's buying what you're selling.

Surveys are a good method for finding out the psychographics of your buyer persona — but only if you have an idea of what you want to know about them.

That company absolutely nailed the messaging to their target audience (you), and they did it by understanding both the demographics and psychographics of their target buyer.

Networks determine the demographics and psychographics of segments that watch certain shows and channels, and products advertise accordingly.

The good news is that the social networks, and broader social ecosystems, provide us with incredible ways to dig deep into not only the demographics and geographics, but also the psychographics of our audience and potential markets.

The No. 1 psychographic of Ford F - 150 buyers is they want luxury in the vehicles.»

Not exact matches

We used to buy sites, or groups of sites that we anticipated our target was likely to be hanging out on based on their demographic or psychographic profile.

«We are not data harvesters by any stretch of the imagination and, certainly, we don't do psychographic profiling or profiling of any other type,» he told the House of Commons committee.

Buyer personas are fictitious representations of your target buyers, incorporating not just demographic data, but psychographic and behavioral insight as well.

Simply upload a list of email addresses associated with your best customers to a platform like Facebook, and Facebook will identify other users with a similar demographic and psychographic makeup.

(Whether the 50 million affected Facebook users will be notified that their data was used to build «psychographic profiles» for the purposes of shaping their political beliefs remains to be seen.)

«We don't miss any demographics but we miss one psychographic — people who can't see the positive side of things,» John Jacobs told me during a recent interview, during which I kept my dark underbelly discreetly cloaked.

Scott Tranter, a founder of the data - analytics firm Optimus who was on the data team for Republican Sen. Marco Rubio's 2016 presidential bid, told Business Insider that the psychographic modeling that Cambridge Analytica touted «isn't proven science» and that that was at least partially why some thought the service was nothing special.

The demographic and psychographic makeup of your customers is changing.

That's because most media buyers treat psychographic data — the kind of data used by Cambridge Analytica to target audiences — with skepticism.

Companies like Aimclear explain how psychographics are expected to eat the traditional display ad budget by showing how much of typical display ad spend is wasted attempting to reach the wrong people and how much less can be spent with Facebook's detailed behavior targeting.

Just as companies break down their monolithic customer base into smaller demographics and psychographics, so should they recognize and respect different types of game players.

Psychographic characteristics represent the emotional and intangible characteristics of a person such as their beliefs and values.

Buyer personas are developed using a combination of primary and secondary research and are based on customer demographic, psychographic, and behavioral data.

You've talked about psychographic profiling, analytics about the amount of data sets there are, and the data you can pull out social media.

Once you have your psychographic phrases and words chosen, go back to your demographic information, and combine all of this into a description of your person.

Using the psychographic models, Cambridge helped design concepts for advertisements for candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina, according to Mr. Wylie and another former employee, who spoke on the condition of anonymity to avoid being dragged into the investigations that now appear to be engulfing Cambridge.

Its report about Facebook covering the period from 2015 to 2017 — a time during which Cambridge Analytica may have tapped Facebook data to create «psychographic» profiles of voters — found that Facebook's privacy controls «were operating with sufficient effectiveness,» according to copies of its reviews obtained through open - records requests by the Electronic Privacy Information Center, or EPIC, a watchdog group.

As part of an aggressive new voter - targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.

And with the benefit of psychographic profiling, he adds, they're able to deliver «content on an individual basis on Twitter and Facebook feeds where people are being grabbed and pulled in certain directions through certain types of posts and stories.

In the latest turn of the developing scandal around how Facebook's user data wound up in the hands of Cambridge Analytica — for use in the in development in psychographic profiles that may or may not have played a part in the election victory of Donald Trump — the company has taken the unusual step of suspending the account of the whistleblower who helped expose the issues.

«These gourmet burger chains hit a certain psychographic — somebody who is very quality conscious, who is willing to explore and get out of their element.»

Cambridge Analytica, co-founded by former Trump adviser Stephen Bannon and billionaire Trump supporter and extreme right - wing ideologue Robert Mercer, claimed it could create «psychographic profiles» of people based on their Facebook data.

But before the general election, the Trump campaign dropped Cambridge Analytica for the Republican National Committee data, reportedly never using any of the «psychographic» information.

Yet now, when it serves to bolster convoluted theories about an election having been overthrown, terms like «psychographics» and «breach» are being thrown around to make it sound like someone hacked into voter rolls after boring into the deepest recesses of our collective soul.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles

Identify and obtain qualified sources of data that illustrate user behaviour and contribute to the development of psychographic profiling in the region

The conventional methodology used for persona research mines a variety of tools, such as the Google Keyword Tool, Google Trends, Google Insights, social media monitoring, and demographic and psychographic sources.

In Cambridge Analytica's early days, Bolton's PAC funneled $ 1.2 million toward polling and «behavioral microtargeting with psychographic messaging» over the course of two years.

Buyer personas are qualitative researched based and based on real people qualitatively interviewed - not gathered solely from Google analytics mining and mining of demographics / psychographics as you mentioned.

You may not have the luxury of bringing your customers into your office for a face - to - face discussion, but that doesn't mean you shouldn't be talking directly to your buyers to figure out some of the psychographic data you need.

The Times added that «roughly 30 million contained enough information, including places of residence, that the company could match users to other records and build psychographic profiles.»

I first learned about Cambridge Analytica because it was involved in the invasive data collection and targeting practices of the Ted Cruz presidential campaign, for which Cambridge Analytica used its mythologized psychographic profiling and targeting capabilities.

Social psychographic PPC marketers are the players, blessed with years of experience executing editorial calendar based, segmented programs to systematically convert site visitors with psychographics ad units.

The firm's so - called psychographic modeling underpinned its work for the Trump campaign in 2016, though many have questioned the effectiveness of its techniques.

Cambridge Analytica says it relies on personality surveys and thousands of pieces of data on each American to create «psychographic» profiles to predict how people will vote.

Isikoff then dived into the controversy about Russia's role in the election and the role specifically of Cambridge Analytica, a London - based company that uses data mining and data analysis to create so - called psychographic profiles of voters to predict their vote — and which Parscale had hired during the campaign.

The demographic and psychographic composition of those who require the services of barber schools cut across individuals and aspiring entrepreneurs who want to acquire the barbing skill set.

Much of marketing and sales through the past few decades has been focused on demographics, psychographics, firmographics, and other forms of common customer profiling approaches.

We have been preconditioned to think of market segmentation in terms of demographics, psychographics, and geography.

The demographic and psychographic composition of those who hire the services of gutter cleaning companies cut across all households, estates and corporate organizations both big and small that have the capacity to pay for their services, hence the demographic composition of a gutter cleaning business is all encompassing.