Sentences with phrase «psychographics played»

Knowing how the model is built helps explain Cambridge Analytica's apparently contradictory statements about the role — or lack thereof — that personality profiling and psychographics played in its modeling.

But speaking to the Observer, Wylie minced no words about the role psychographics played in the company: It «was the basis the entire company was built on.»

Not exact matches

Finally, psychographics can also play a significant role in peer - level influencer marketing.

In the latest turn of the developing scandal around how Facebook's user data wound up in the hands of Cambridge Analytica — for use in the in development in psychographic profiles that may or may not have played a part in the election victory of Donald Trump — the company has taken the unusual step of suspending the account of the whistleblower who helped expose the issues.

For its part, CA has hedged about whether it even used Kogan's research: It's repeatedly claimed that «psychographics» — the original Cambridge personality profile data — played no significant part in its work for the Trump campaign.

In the latest turn of the developing scandal around how Facebook's user data wound up in the hands of Cambridge Analytica — for use in the in development in psychographic profiles that may or may not have played a part in the election victory of Donald Trump — the company has taken the unusual step of suspending the account of the whistleblower who helped expose the issues.

That's where sophisticated psychographic research comes into play.