While there is robust debate over whether loot boxes should be considered gambling, the fact that they are both expensive habits and use similar
psychological principles suggest loot boxes should be treated with extra scrutiny.
«The craft of popular moviemaking is based on hard - won, practice - forged,
psychological principles that have evolved over a long time, fitting stories and their presentation to our cognitive and perceptual capacities,» adds Armstrong, who
suggests that professional psychologists can learn much from studying the structure of filmmakers» products.