Despite this objective, an investor will always make some emotional and
psychological mistakes, but if you can do things
like learn from your mistakes, use
techniques like checklists, have the right emotional temperament, exhibit a strong work ethic and are a «learning machine,» he believes some investors can outperform the market.
Where conventional political advertising uses crude demographic factors
like age and ZIP code to target advertising, Cambridge supposedly used a
technique called psychographics, which involves building a detailed
psychological profile of a user that will allow a campaign to predict exactly what kind of appeal will be most likely to convince any particular voter.