As well, my concern as a professionally published author is that aggressive marketing (TV commercials, Youtube trailers, fancy websites etc.) are creating a successful viral marketing paradigm for self -
pubbed fiction that has the potential to impact trad publishing & leave
writers wondering «why bother with the arduous and often heartbreaking process of queries, rejection slips, the endless waiting, etc. when the neighbor simply threw up a website,
hired a gang of marketing professionals and bingo, Neil Gaiman is reviewing their book before it's even published?!»
Instead of going solo, self -
pubbed writers are becoming micropublishing houses and
hiring a team to edit, copy edit and design their books.