In a nutshell, a self -
pubbed author prices e-books smarter and gets all the money.
Not exact matches
Title: Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want
Authors: Jay Conrad Levinson (1933 — 2013), Shel Horowitz Contributing writers: Cynthia Kersey (Unstoppable), Frances Moore Lappé (Diet for a Small Planet), Ken McArthur (The Impact Factor), Yanik Silver (Evolved Enterprise) Publisher: Morgan James
Pub date: April 19, 2016 •
Price: $ 24.95 ISBN: 978 -1-63047-658-8 (paperback); 978 -1-63047-659-5 (eBook)
Summary: Title: Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want
Authors: Jay Conrad Levinson, Shel Horowitz Contributing writers: Cynthia Kersey, Frances Moore Lappé, Ken McArthur, Yanik Silver Publisher: Morgan James
Pub date: April 19, 2016 ISBN: 978 -1-63047-658-8 (paperback); 978 -1-63047-659-5 (eBook)
Price: $ 24.95 Contact: Shel Horowitz, 413-586-2388, or via email
The Seed Underground: A Growing Revolution to Save Food
Author: Janisse Ray
Pub: Chelsea Green
Price: US$ 17.95 / # 12.99
I was discussing this with someone yesterday, going back and forth at possible explanations, which included that self -
pubbed authors tend to work the review mines harder than their trad
pubbed peers, or have more support from other indie
authors reviewing, or get higher ratings due to the generally lower
price of the work (greater satisfaction due to a
price / performance expectation).
I generally advise
authors to avoid the
Author Solutions self - publishing services (iUnverse, Xlibris, Trafford, AuthorHouse, BookTango, and the self -
pub services
Author Solutions runs for major publishers, including Thomas Nelson's WestBow Press and Hay House's Balboa Press), since I've received many complaints about quality,
price, and high - pressure sales tactics.
True, some self - published books do climb the bestseller lists because of the low
price; several self -
pubbed authors have been snatched up by the big houses.
They decided early on to fleece indie
authors by charging exorbitant
prices — when we all know trad
pub pays pennies for each ISBN they use — and indie
authors decided that they weren't going to play along with this little game.
A lot of indie
authors have POD versions available for those readers who really want paperback, but a self -
pubbed author is unlikely to ever sell a lot of them (at least without a whole lot of effort) due to the relatively high cover
price.
I make SO much more money as an indie
author, and sales of my self -
pubbed version of the book that small press put out are much bigger because I sell at a more attractive
price (2.99 compared to 5.50) and I have a better cover (a fun, custom illustration depicting my exact characters rather than a $ 10 stock photo image.)
With varying
price points and a multitude of resources online, self -
pub authors have more options every day.
ONIX — Online Information Exchange The information feed through which all book metadata (
author, publisher,
price,
pub date, description, etc.) passes from a publisher / creator into the information centers of third - party retailers and other relevant data aggregators.
While self -
pubbed authors generally
price their ebooks lower than $ 9.99 (the royalties they receive by Amazon are cut in half otherwise), indies have responded to the new ruling with an average 5 %
price increase.
Here are a couple of resources for finding them: http://www.bryndonovan.com/2015/12/28/fantasy-publishers-2016-no-agent-required/ http://www.locusmag.com/Links/Publishers.html (look under «Specialty Publishers») https://www.sfsite.com/depts/small01.htm For self - publishing, I generally advise
authors to avoid the
Author Solutions self - publishing services (iUnverse, Xlibris, Trafford, AuthorHouse, BookTango, and the self -
pub services
Author Solutions runs for major publishers, including Thomas Nelson's WestBow Press and Hay House's Balboa Press), since I've received many complaints about quality,
price, and high - pressure sales tactics.
The Fact sheet contains the book's title,
author, category, both ISBNs,
pub date,
price, page count, binding / book type, publisher, language, product dimensions, shipping weight, Web links, and media contact information needed to query a bookstore about placing your book on their shelves.
As to the financial merits of selling books at $ 4.99, or whatever other arbitrary
price point you'd like to choose, again, I have never said that self -
pubbing isn't superior in terms of the
author net, presuming a sale is made.
I'd rather give a newbie
author who is either self -
pubbed or with a small press a chance at a lower
price than pay that.
You can find more data on average ebook
prices for Amazon, indie, and self -
pub ebooks over on the
Author Earnings website.
Metadata is the information about your book that is out there in the world — be it the ISBN, the title,
author, publisher, format,
price, description,
pub date, etc..
But markets change and
authors evolve, so I can see a more established
author with many titles (like Dean or other established self -
pub authors)
pricing higher.
Pricing self - published books under $ 5 gives them an advantage over trad -
pub books on
price, which helps make up for the disadvantage of being a relatively unknown
author.
For trad
pubs, I'm generally not interested in their products (regardless of
price) except when they're reprinting boks by favorite
authors.
(As an aside, I suspect if I dug into the publishing contracts with many trad
pubbed authors, I'd find a clause that cuts their royalties to almost nothing when the selling
price of a book is greater than a 50 % discount.
«Amazon also gets to set the
price of the self -
pub authors» e-book wares on the entire Internet if they sell part of their wares on Amazon, and they get that power for free, with no restrictions.»
Self -
pub authors and publishers have to make business decisions and figure
price points against their costs — including the fees from vendors like Amazon.
«On ebooks with the same
price point, a legacy published
authors has to sell 5.6 x as many copies as a self -
pubbed author.»
On ebooks with the same
price point, a legcay published
authors has to sell 5.6 x as many copies as a self -
pubbed author.
And if Amazon cared that much about how much the
authors were getting from e-books, they would A) stop cutting into revenues with extra fees so that the publishers would be able to give
authors a bigger unit royalty (which is happening anyway as publishers and
authors negotiate,) and B) take a 30 % unit fee from all of their self -
pub authors, not just the ones with the cheapest
prices (no tiers for the same service.)
We indie
authors used to compete with trad
pub with cheaper
price.
But when the self -
pub author becomes a bestseller — they raise their
prices because people are willing to pay that
price, and many of them have made deals with print publishers and have hardcovers, etc. at the higher
price because they will sell.
Additionally, Amazon totally controls the
prices of self -
pub e-books by linking how big of an expense they are to what the
author sells for, pressuring
authors to sell for less, and ensuring that the
author can't allow any other vendor to undersell Amazon (although Amazon can undersell other vendors.)
Being a brand new
author with no following does tend to suppress
pricing options, which is why so many great mid-list writers in trad -
pub never got the chance to build a following.
They also don't discount ebooks sold via KDP / ebook distributors for self -
pub authors; the
price is set by the
author.
Most of the hybrid
authors I know who sell in huge quantities have self -
pubbed books
priced $ 2.99 - $ 4.99.