Starting today — April 22 —
until July 13, the worldwide display hits New York City, transforming 12,000 of the city's square - feet (including the South Street Seaport, World Financial Center, and Smithsonian's National Museum of the American Indian) into a virtual Brazilian Amazon jungle — and if Eugenio's master plan works out — it'll transform both the children's and the general
public's distant and indifferent attitude towards the forest, into
consciousness and concern.