Washington DC About Blog Reflections on creating compelling product marketing, advertising &
public relations strategy by Rohit Bhargava.
Not exact matches
Break Through
by Going One - On - One The best
public relations strategy is to build relationships with key members of the press.
If you go
by their marketing materials, few providers appear to have an integrated
public relations and marketing
strategy.
A statement signed
by Deputy Director
Public Relations, Theatre Command Operation Lafiya Dole, Colonel Onyema Nwachukwu said the team was led
by Dr Eleanor Nwadinobi, a Gender Advisor, was constituted
by the AU in conjunction with the Multinational Joint Task Force to proffer stabilization and revitalization
strategies for the Lake Chad Basin.
The letter was released
by a representative of Global
Strategy Group, which is handling
public relations work for Klein after the story first broke this week.
A statement signed
by the kogi State Police command's
Public Relation Officer, ASP William Aya said the command through proactive crime preventing
strategies, arrested the kidnap syndicates at Omadeni village in Dekina Local Government of Kogi State.
A statement
by the Force Police
Public Relations Officer (FPPRO), ACP Jimoh Moshood said the feat was achieved as a result of renewed
strategies adopted
by the Force.
One has to question if this was a backdoor approach for the candidate who the poll favors,» he said of the survey, conducted
by Global
Strategies, a national political consulting and
public relations firm.
But judging
by the reaction to the pilot experiment, geoengineers will need to employ a delicate
public relations strategy as they pursue their research.
Responsible for developing and implementing marketing
strategies and increasing awareness of LTBHS
by facilitating positive
public relations and creating collateral materials.
Two years ago, Newkirk gave a video presentation on what amounted to why Pit Bulls should be killed and this year, one of her devotees will share PETA's
strategy for how to engage in «damage control» and «
public relations spin» when a shelter or community which kills is challenged
by No Kill proponents.
MARKETING AND PR
STRATEGIES Many artists are daunted
by the idea of
public relations.
There's a
public relations strategy used in the late 1990s
by the fossil fuel industry to get their talking points across (they were all bogus talking points, but it was a fairly effective
strategy).
Perhaps the most glaring evidence of this
strategy was a long memo written
by Joe Walker, who worked in
public relations at the American Petroleum Industry, that surfaced in 1998.
APP also missed three self - imposed targets for phasing out logging of natural forests in Sumatra since 2004 and has engaged in a clumsy
public relations strategy that at times utilized «astroturfing» approaches and made dubious claims that have been refuted outright
by NGOs.
In 1991, the large coal operation called Western Fuels was very candid in its annual report, and it said it was going to attack mainstream science, it hired three so called greenhouse skeptics, scientists who didn't believe that this was happening, and they mounted a number of
public relations campaigns, one in particular is quite interesting, this was a program that called for interviews
by these three scientists, radio, newspaper, and TV interviews, in a campaign, and the
strategy papers for the campaign said it was designed to quote «reposition global warming as theory rather than fact»....
Hot topics in Government
Relations by our
Public Strategies team, a bipartisan group of Government Affairs Specialists working at the federal, state and local levels.
Communications Specialists are employed
by companies to represent them to their target audiences; typical duties for communication experts are crafting a
public relations strategy, monitoring campaign execution, serving as a spokesperson, handling crisis situations and guiding the PR staff.
Public Relations Consultant — AT&T — Dallas, TX — April 2011 to October 2014 • Regularly updated company media kits • Produced over 100 press releases and media advisories • Optimized press campaign efficiency rate by 11 percent • Promoted company and services through public relations initiatives • Maintained corporate image • Contributed to marketing campaign development • Addressed complex and involved consumer complaints • Developed relationships with external stakeholders and the general public • Collaborated on a broad range of promotional strategies • Directed public opinion research team • Worked on team to optimize website infor
Public Relations Consultant — AT&T — Dallas, TX — April 2011 to October 2014 • Regularly updated company media kits • Produced over 100 press releases and media advisories • Optimized press campaign efficiency rate by 11 percent • Promoted company and services through public relations initiatives • Maintained corporate image • Contributed to marketing campaign development • Addressed complex and involved consumer complaints • Developed relationships with external stakeholders and the general public • Collaborated on a broad range of promotional strategies • Directed public opinion research team • Worked on team to optimize website in
Relations Consultant — AT&T — Dallas, TX — April 2011 to October 2014 • Regularly updated company media kits • Produced over 100 press releases and media advisories • Optimized press campaign efficiency rate
by 11 percent • Promoted company and services through
public relations initiatives • Maintained corporate image • Contributed to marketing campaign development • Addressed complex and involved consumer complaints • Developed relationships with external stakeholders and the general public • Collaborated on a broad range of promotional strategies • Directed public opinion research team • Worked on team to optimize website infor
public relations initiatives • Maintained corporate image • Contributed to marketing campaign development • Addressed complex and involved consumer complaints • Developed relationships with external stakeholders and the general public • Collaborated on a broad range of promotional strategies • Directed public opinion research team • Worked on team to optimize website in
relations initiatives • Maintained corporate image • Contributed to marketing campaign development • Addressed complex and involved consumer complaints • Developed relationships with external stakeholders and the general
public • Collaborated on a broad range of promotional strategies • Directed public opinion research team • Worked on team to optimize website infor
public • Collaborated on a broad range of promotional
strategies • Directed
public opinion research team • Worked on team to optimize website infor
public opinion research team • Worked on team to optimize website information
Maximized system profitability
by developing revenue
strategies that capitalize on company income as managing
public relations.
Retail Sales Manager — Duties & Responsibilities Oversee customer service and sales staff ensuring efficient, effective, and profitable operations Design and implement staff development programs to enhance sales and customer service skills Train employees in corporate branding and company policies and procedures Consistently meet or exceed sales goals through networking, in person sales, trade shows, and other tactics Develop and implement company marketing,
public relations, and promotional
strategies Identify company operational challenges and overcome obstacles through strong managerial skills Represent company brand with poise, integrity, and positivity Develop a rapport with customers and orient them to various products and services Encourage high customer retention
by maintaining friendly, supportive contact with existing clients Study internal literature to become an expert on products and services Interact with support staff and company resources effectively to create the best consumer experience Conduct research on prospective leads and existing clients to assist in developing sales
strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Collaborate with junior level sales people to develop action plans to govern their performance Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Strictly adhere to budgets and schedules Oversee multimillion dollar inventory and product replenishment Manage company financial records providing detailed, accurate account of transactions and financial health Provide additional operational support including communications, data entry, and other tasks as needed
Retail Sales Manager — Duties & Responsibilities Consistently meet or exceed sales goals through networking, in person sales, trade shows, and other tactics Develop and implement company marketing,
public relations, and promotional
strategies Represent company brand with poise, integrity, and positivity Develop a rapport with customers and orient them to various products and services Encourage high customer retention
by maintaining friendly, supportive contact with existing clients Study internal literature to become an expert on products and services Interact with support staff and company resources effectively to create the best consumer experience Conduct research on prospective leads and existing clients to assist in developing sales
strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Collaborate with junior level sales people to develop action plans to govern their performance Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Strictly adhere to budgets and schedules Oversee multimillion dollar inventory and direct purchasing and inventory replenishment Manage company financial records providing detailed, accurate account of transactions and financial health Provide additional operational support including communications, data entry, and other tasks as needed
Business Manager — Duties & Responsibilities Manage multiple technology companies ensuring effective, efficient, and profitable operations Design and implement sales and marketing
strategies, campaigns, and collateral materials Recruit, train, and direct sales and customer service teams resulting in significant company revenue Consistently meet or exceed sales goals through networking, cold calling, and other tactics Represent company brand with poise, integrity, and positivity Develop a rapport with customers and orient them to various products and services Encourage high customer retention
by maintaining friendly, supportive contact with existing clients Study internal literature to become an expert on products and services Interact with support staff and company resources effectively to create the best consumer experience Conduct research on prospective leads and existing clients to assist in developing sales
strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Conduct
public relations activities and attend relevant events, fairs, and conferences Negotiate and execute contracts with C - Level decision makers Maintain records of site visits to potential and existing clients to assist in assessing their future needs Collaborate with junior level sales people to develop action plans to govern their performance Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Oversee accounting activities including budgets, accounts payable / receivable, and tax filings Prepare and present periodic financial reports to fellow members of senior leadership
Medical Affairs Liaison — Duties & Responsibilities Provide guidance and leadership with respect to the diagnosis and resolution of various issues in response to incidents reported
by customers, working efficiently and effectively to implement related solutions and maintain high - quality customer service Administer all quality control functions while interacting professionally with outside contacts, including firm
public relations professionals, representatives, client associates and other parties, providing relevant information, materials and support as needed Identify and deconstruct issues utilizing honed problem resolution techniques, collaborating with other professionals to address uncovered issues and shortfalls while acting as internal clinical and product - related expert Manage and oversee the development and implementation of critical systems and processes while coordinating support and customer service functions, working effectively to utilize all available resources and maintaining all relevant information Review proposed modifications to client operating environments, implementing fixes and resolutions to minimize service disruptions on an on - going basis, clearing duplicated and out - dated entries, and performing general account management functions Participate in the administration of various organizations, clinics, associations and other groups, assessing operational
strategies regularly Assist in the performance of related analyses and needs - based assessments of product gaps, service requirements and operations - related areas to develop and implement required projects while determining the feasibility and functionality of proposed solutions Collaborate with sales and marketing professionals to drive revenue growth, improve firm visibility, expand product markets and integrate valuable customer feedback into future research and development Utilize talent among team members with effective communication and the promotion of a performance - based work environment Communicate all issues and user feedback to members of departments teams and vendor representatives as needed Create and maintain issue - tracking and resolution databases while auditing all entries for accuracy and completeness Develop and maintain a strong working knowledge of all relevant products, services, industry trends, tools and related information Lead through example with consistent work ethic, attitude, professionalism, and commitment to firm success
Marketing & Fundraising Coordinator — Duties & Responsibilities Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Develop and implement comprehensive marketing campaigns and all collateral materials Proficient in copywriting, editing, and digital photography Responsible for business development through corporate and community partnerships Build and strengthen professional relationships with community leaders, business partners, and coworkers Represent company brand with poise, integrity, and positivity in television and radio interviews Conduct
public relations activities and attend relevant events, fairs, and conferences Coordinate and participate in charitable events in service of the local community Perform research on prospective leads and existing clients to assist in developing sales
strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Make cold calls in a courteous, yet assertive manner that translates to sales results Maintain records of site visits to potential and existing clients to assist in assessing their future needs Consistently exceed location revenue goals through effective marketing and sales tactics Develop a rapport with customers and orient them to various products and services Encourage high customer retention
by maintaining friendly, supportive contact with existing clients Interact with support staff and company resources effectively to create the best consumer experience Study internal literature to become an expert on products, corporate history, and mission Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Perform administrative tasks including filing, data entry, phones, and other tasks as needed Set and strictly adhere to budgets and schedules
The New Brunswick Real Estate Association (NBREA) Government
Relations Committee was recently presented with a gold award for excellence in external communications (government relations) by the Canadian Public Relations Society (CPRS) for its property tax election strategy and
Relations Committee was recently presented with a gold award for excellence in external communications (government
relations) by the Canadian Public Relations Society (CPRS) for its property tax election strategy and
relations)
by the Canadian
Public Relations Society (CPRS) for its property tax election strategy and
Relations Society (CPRS) for its property tax election
strategy and campaign.