Not exact matches
«As a
book reviewer and
book blogger, it is always a pleasure to work with the
publicists at FSB Associates
on their various
promotion projects.
Which you probably aren't: unless you do a ton of clever
promotion and marketing — which you aren't going to do, because you don't know how, and even if you hire a
publicist, they'll focus
on TV and radio and old school methods that don't actually impact
book sales.
In light of the correlation between
book promotion and and awareness of your
book, every author and publisher (and
book publicist) should focus
on expanding the
book's footprint.
Don't make your
book publicist play guessing games when you embark
on a
book promotion partnership with her.
Find a
book publicist who can help you take leverage those eBook
promotion opportunities so you won't be left behind... and you won't be left wondering how,
on Earth, you can get the traditional
book publicity venues to take your eBook seriously!
For authors who like the idea of creating online buzz but lack the time or the contacts,
book publicists who are
on the cutting edge of online
book promotion can help.
On one hand, many agents these days urge their clients to hire an outside
publicist no matter who their publisher is, claiming that without robust PR and
promotion no
book (or author) has a future.
That's why your
book publicist should incorporate all of your digital offerings into your
book promotion campaign — not just once, in your media kit, but
on an ongoing basis.
To any authors and publishers who are grinning right now about the potential of pitching the new (and, undoubtedly, not - improved) «Don Imus Show» as part of future
book promotion campaigns, this
book publicist has just one question to ask: haven't you moved
on yet?
So the «elevator pitch» for
book publicists who wanted to explain to authors and publishers why online
book promotion was so important was this: «The more visible you are
on Google, the more
books you're likely to sell.»
If there's something going
on in the news (or there's an event that's about to take place) that you'd like to emphasize in your
book promotion campaign, then let your
book publicist know.
For
book publicists, authors, and publishers who conduct
book promotion campaigns, it seems that there are changes
on the horizon.
Privacy in exchange for
book promotion might be a fair exchange... but I wouldn't count
on social networking as the
book promotion solution for every author, publisher, and
book publicist.
It's time to conduct your own
book promotion campaign, which you can do with, or without, help from an independent
book publicist, depending
on your time, resources, and goals.
You'd think that a
book publicist would want authors and publishers to take advantage of every
book promotion opportunity that comes their way, and to err
on the side of doing any interview that might win some exposure for the
book, wouldn't you?
A new age of
book promotion is dawning, and
book publicists are rolling up their sleeves and getting to work
on creative ways to help you build your brand.
Well, getting an opportunity to appear
on a nationally - aired television show has been the Holy Grail for most
book publicists, publishers, and authors for as long as I've been a
book promotion specialist.
As a
book publicist, all I can do is choose my projects carefully... and trust that I'll know about the Rick Sanchezes of the world before I can even imagine taking
on a
book promotion campaign for them.
As a
book publicist, I'm always eager to keep
on top of changes in the
book promotion landscape.
Blogs are important
book marketing and promotion tools, as book publicist Penny Sansevieri, author of Red Hot Internet Publicity: The Insider's Guide to Marketing Your Book on the Internet, described in a recent Published & Profitable interv
book marketing and
promotion tools, as
book publicist Penny Sansevieri, author of Red Hot Internet Publicity: The Insider's Guide to Marketing Your Book on the Internet, described in a recent Published & Profitable interv
book publicist Penny Sansevieri, author of Red Hot Internet Publicity: The Insider's Guide to Marketing Your
Book on the Internet, described in a recent Published & Profitable interv
Book on the Internet, described in a recent Published & Profitable interview.
We discuss that interaction in more detail in our recent blog post
on how both author and
publicist can create
book promotion strategy and synergy.
That doesn't mean, if Google singles you out as the de facto expert
on your topic, that you can fire your
book publicist and cease all other
book promotion efforts.
As a
book publicist, here's my new number one
book promotion rule: I'll only take
on book publicity projects with a living author who can speak to the media.
Which (because I'm always
on my soapbox about this topic) leads me back to the point I so frequently make: while
book promotion may be tangentially related to
book sales, it's impossible to predict how closely related even a highly successful
book promotion campaign will be to an increase in
book sales, nor is it reasonable to ask a
book publicist to guess at the number of
book sales that might be generated by a successful
book publicity campaign.
An example of an out - of - bounds
book promotion maneuver (in the opinion of this humble
book publicist, anyway) is playing an April Fool's prank
on the media.
For a
book publicist like me, the world of
book promotion gets a little bit harder every time one of our story pitches is brushed aside to make room for a non-story like strange (or not - so - strange, depending
on your perspective) cloud formations over New York City.