Sentences with phrase «publicity and marketing which»

And, let's face it: you probably don't want to spend (or can't afford to spend) thousands of dollars on publicity and marketing which may be able to get you some coverage that might get you a few new readers.

Not exact matches

Today I've been busy preparing for a Tuesday meeting with Thomas Nelson in which we will discuss marketing and publicity strategies for A Year of Biblical Womanhood.
Nestlé does not like critics and hired PR guru Raphael Pagan in the 1970s to develop a strategy to respond to disasterous publicity over its baby milk marketing, which was coming to public attention at that time.
«In terms of the cost, what is being paid for is the back - end solution, data analytics, hardware i.e. the firewalls and servers, Google license, marketing and publicity as well as technical support, and GHc1.7 million VAT which goes back to the government.
He added: «In terms of the cost, what is being paid for is the back - end solution, data analytics, hardware i.e. the firewalls and servers, Google license, marketing and publicity as well as technical support, and GHc1.7 million VAT which goes back to the government.
«In terms of the cost, what is being paid for is the back - end solution, data analytics, hardware i.e. the firewalls and servers, Google license, marketing and publicity as well as technical support, and GHS1.7 million VAT which goes back to the government.
The MST runs 55 production cooperatives and helps families market their produce, a side of the organisation which receives little publicity in the local media.
Publicity Materials holds the following four marketing videos: a 30 - second TV spot and 90 - second full theatrical trailer from the film's original 1988 release, the 1996 reissue trailer (1:40), and the 1996 EPK short «Return of a Classic» (1:59) which exaggerates the film's significance, attempting to lump it in with Disney Animation's Renaissance.
Directed by Gore Verbinski of «Pirates of the Caribbean» fame, the $ 40 million film got a C + from CinemaScore and bad publicity from Fox's viral marketing campaign, which involved planting fake news stories related to the plot of the film.
This is like saying you have no time to write, which you may feel at moments, but let's face it, you need to make some resources available for publicity and marketing, because your career success depends on it.
AME is the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour ™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author's message into the online community at sites related to the book's topic and thereby position the author in his or her market.
Our diverse experience in book publishing includes editorial, marketing, publicity, legal and rights, which we use to help build authors one step at a time.
Be sure to distinguish between such publicity request emails, which should be personalized and sent one - on - one to important people, and traditional marketing emails that go to readers and others who might purchase your book.
AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour ™, which strategically works with social networking sites, blogs, micro-blogs, ezines, video sites, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market.
This is a unique opportunity to illustrate just what the distinctions are in the investment that publishers have made in the marketplace with their sales forces, marketing efforts, relationships with publicity and media contacts, which is where much of that other portion of the proceeds from the sales of books is allocated.
Some of these platforms offer a full menu of professional marketing and publicity services for a fee which can get expensive.
For each and every book David publishes, he puts together a unique and robust publicity and marketing plan which utilizes his performance skills.
The main reason publicists are misunderstood is because it falls under the umbrella of PR - which deals with marketing, advertising and publicity.
Solid book marketing and publicity may lead to media, which in turn can create more opportunities and lend you credibility for future efforts.
Publishers ask authors to do this with a tool called the Author Questionnaire, which helps gather together all the resources an author brings to the marketing and publicity campaign.
MAP provides author marketing, book publicity and social media optimization which most authors overlook.
Covers of course are now something you as an author have an input into, and their market research into what sells and what doesn't is comprehensive and scientific, which like their absolutely fantastic publicity and marketing effort means books can really fly on merit.
Follow the Reader, an incredibly informative publishing blog, has been running a series of posts entitled Fine Arts of Marketing, Publicity + Advertising in which they discuss, well, book marketing, publicity and advMarketing, Publicity + Advertising in which they discuss, well, book marketing, publicity and advPublicity + Advertising in which they discuss, well, book marketing, publicity and advmarketing, publicity and advpublicity and advertising.
Book publicity and author marketing, in its simplest form, is using the media as a conduit though which word of a book and author is spread to the general public and / or niche audiences.
Self - Publishing: Form of book publishing in which the author generally assumes the financial cost of producing copies of the book, and the publication, marketing and publicity of the work.
The remaining 55 % of the cover price is equal to what the publishers were taking for their work — the editing, the proof reading, the cover, the marketing and publicity etc. and of course NY premises, and interest on those advance payments and a few other things besides a profit, which is what they could take as an oligopsony.
Sarah Reidy: A sales conference is basically a meeting in which we (publicity, marketing, and editorial) present our upcoming list (of books) to the sales force.
You just can't get that price for the new one that just came out of the big sellers who get hc pubs because everybody wants it right off, so if you want it right off — which is a service you're getting and has higher initial costs in not only production but marketing and publicity costs — you pay a premium for it.
AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour ™, which strategically works with social networking sites, blogs,, and relevant sites to push an author's message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market.
While there are many qualified public relations, book publicity, writer marketing, book promotion and book marketing companies, there a very few which combine experience, cost - effectiveness, and creativity with a complete commitment to client satisfaction and results.
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Of course, what we're really waiting for is the inevitable inaugural gameplay video which shouldn't be long in coming, judging from Milestone's previous marketing campaigns: publicity for WRC and MotoGP»13 started with early screenshots showing some of the tracks but none of the vehicles, before unleashing a gameplay trailer showing a full lap of a circuit, and it looks like MotoGP»14 is getting the same treatment.
Zhu Jun's publicity stunt can only help Firefall's visibility in China, which is already saturated with free - to - play games and is thus a daunting market for any new title, especially one with Red 5's checkered history.
Of course Activision and Bungie will be aiming to drum up as much publicity for the game as they possibly can having stated that there will be no less than a whopping $ 500 - million spend on Destiny, which includes «marketing, packaging, infrastructure support, royalties and other costs,» as well as the development itself, naturally.
I have no problem with this: it is the irony upon which all of his work rests, and part of the best marketing and publicity strategy supporting his work.
She made the piece (which bore the wonderfully open - ended title of Art Is...) with a grant from the New York State Council for the Arts and nothing in the way of publicity, at a time when documenting performance art was almost an afterthought and marketing it was a joke.
He added that the following values were all to be appreciated and brought into a pragmatic balance: that an efficient and cost - effective and relatively informal type of alternative dispute resolution should not be stifled by the imposition of legal doctrine; that the opportunity for the development of new ideas fitting to financial service industries operating in consumer markets should be appreciated for the benefits they could bring; that on the other hand transparency, consistency and accessibility as to the principles which informed the ombudsman's determinations remained virtues in the new setting; and that publicity as to those principles and those determinations could assist in that regard.
But the class in this case (given its publicity and victims) would almost certainly have been able to find an NGO or a fancy law firm to donate its time pro bono or at subsidized rates, which is why under other circumstances I could understand the allergy of some of the survivors to being charged NYC market rate.
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