The French fad diet, a favorite of Gisele Bundchen, Jennifer Lopez, and Kate Middleton, is coming to America on the back of an
elephantine publicity budget.
In this Q&A, book publicist Jessica Glenn of MindBuck Media talks about what to look for when hiring a freelance PR pro and how to make the most out of a
tight publicity budget.
«Using my promotion strategy, one author cut
his publicity budget by 65 % while landing on a national best seller list and getting three times as many leads in a month»
This is a big chunk of
my publicity budget for each book — ARCs.
In New York
the publicity budget is spent on the authors who receive the biggest advances because the publisher needs to sell enough books to recoup the advance.
A very small percentage of books from a traditional publisher get a big marketing or
publicity budget.
Today, the big publishers have reduced
their publicity budgets and most of the biggest name writers I know are placing many of their titles with small, startup publishers or even e-publishers.
Now, here's the thing — advances of these size will generally mean your book will have little to
no publicity budget.