Publishing expert Alan Rinzler explained in an interview at Forbes, «By definition, the old model of the author platform was the writer's public visibility and reputation that the publisher's
publicity department used to promote and sell the book... We insisted on a stellar track record in book sales and appearances on radio and TV.
Not exact matches
to provoke a condescending predictable response and maybe
use a question about how their marketing
department is planning on measuring the effectiveness of the operation in ROI terms... and comparative
publicity costs etc..
Danone is gaining massive
publicity for its products on the back of this shortage scare, but parents who
use formula can heed
Department of Health advice and switch to other brands.
Accusing the Ohanaeze President - General of autocracy, the youth leaders added, «He (Nwodo) has closed down the
Publicity Department of Ohanaeze by not giving the
Publicity Department the liberty which the spokesman for Afenifere enjoys, rather he (Nwodo) is now the President - General and the
Publicity Secretary
using his media aide against the official spokesmen of Ohanaeze Ndigbo.
Per the film's
publicity department, Everest is totally not based on Jon Krakauer's book, Into Thin Air, even though they
use his version of events and basic characterizations of the people involved.
The completed author questionnaire is disseminated to the various publishing
departments, from editorial to
publicity to sales, each of which
uses it for their own purposes.
Or this staff member of the Cornell
PUBLICITY Department, who
used to specialize in the «cow» industry?