I had never hired
a publicity firm before and, after years of trying to promote my books myself with little in return, my expectations were low.
Not exact matches
Before hiring a PR
firm, you need to know how it will measure success, says Joan Stewart, founder of the
Publicity Hound, a publicity firm in Port Washington, Wis. «Likes» on your Facebook page and print media placements are common metrics for success in the PR
Publicity Hound, a
publicity firm in Port Washington, Wis. «Likes» on your Facebook page and print media placements are common metrics for success in the PR
publicity firm in Port Washington, Wis. «Likes» on your Facebook page and print media placements are common metrics for success in the PR business.
That means book publicists» phones are ringing more often than
before — not necessarily with tons of viable book promotion projects, but still, most authors understand that, if they want their books promoted, they have to do it themselves or hire a book
publicity firm to do it for them (or at least to partner with them to conduct a book promotion campaign).
Before joining Smith
Publicity, Mike began his career at CBS News, then moved on to account management at a major public relations
firm.
Whether an author is going it alone or working with a book
publicity firm or publicist, success or failure at these events is dependent on the work an author puts into them
before and during the fair.
In this issue: Article: Five Factors to Consider
Before Engaging a
Publicity Firm Tips for Authors: What to Know About Your Book — and Yourself —
Before Starting a
Publicity Campaign (more...)
Before becoming self - employed, Beckwith's career included work at a small educational publishing company, one of the world's largest public relations
firms, and the product
publicity department of a global beverage alcohol producer and importer.
Sometimes I'll recommend hiring a book
publicity firm for a couple of months to one of my authors
before, during and right after publication, which can cost a few thousand dollars, but can definitely be worth it.
Further, structural changes to the sector and adverse
publicity generated by an increasing quantity of claims for miss - selling and / or mismanagement of financial products require that now, more than ever
before,
firms and individuals alike should be vigilant.