Sales & Marketing has to be considered — as
publicity leads readers to books....
Not exact matches
Perhaps recognizing that a missed Christmas delivery could
lead to much customer dissatisfaction — not to mention bad
publicity — Barnes & Noble has informed customers who bought the Nook e-book
reader that they may be eligible for a $ 100 gift certificate in case of delayed shipments.
and when the
publicity happens and the awareness is created,
leading the
reader to teh book, the book has to have the best chance of someone hitting the «buy» button based on what they see, read, resonate with once they get there.