The more I discover about existing
publisher ebook production processes, the more I talk to people «on the inside», the clearer it becomes that a substantial portion of existing ebook inventory is quite simply rubbish.
Not exact matches
Other major
publishers may be content to reap record profits off the growth of
ebook sales while paying authors practically nothing for digital books with far lower
production and distribution costs, but we wouldn't feel right doing that.
Askmen, the online magazine for men, uses the PressBooks
Publisher Platform as the
production and management tool for their
ebook publishing program.
Marissa Wold is senior project manager at Augsburg Fortress
Publishers, managing the
production process for a large line of print and
ebook titles annually.
Publishers in the know (and I shake my head at those traditional publishers who have not embraced eBook production and sensible pricing) publish in every way
Publishers in the know (and I shake my head at those traditional
publishers who have not embraced eBook production and sensible pricing) publish in every way
publishers who have not embraced
eBook production and sensible pricing) publish in every way they can.
So for a
publisher, a little investment of time getting a PDF -
ebook workflow added to the
production process (and the admin of setting up and monitoring an agreement with a distributor), can provide a very low - cost way to distribute
ebooks.
Specific, in - depth nuts - and - bolts guides include The Unofficial Scrivener Workbook by M.J. Carlson, Excel for Writers by M. L. Humphrey (walks through how to create spreadsheets that track time spent writing, page
production, year - to - year metrics, and keep track of your works), Excel for Self -
Publishers by M. L. Humphrey (amazingly useful for indie authors, how to track ads and effectiveness, revenue by sales channel, keywords, amazon reports, and more), and The Author's Guide to Vellum by Chuck Heintzelman (an incredible new app for producing print and
eBooks; I'm a total convert myself).
Publishers are increasingly annoyed because while there are some cost savings involved in
eBook production versus print
production, they still have the same overhead, including acquisitions, editorial, marketing, sales and
production (if not printing).
One of the biggest issue
publishers face with
ebook production is the somewhat adversarial attitude ereader and app vendors have taken towards
publisher stylesheets.
More and more,
publishers are using
eBooks to test the market before putting significant investment into hard copy
production.
Prior to joining the IDPF Mr. Smith was employed by Toronto based romance
publisher Harlequin Enterprises Ltd. where he managed
eBook and book
production servicing North America, UK and Australian markets.
Today, OPDS Catalogs power many existing, in -
production software systems and distribution between
ebook reading systems,
publishers, and distributors.
-- some
publishers are developing their own tools because they concluded InDesign is a bad tool for
ebook production (EPUB and DPS for magazines / apps), a tool creating more problems that it is solving.
Is this an accurate reflection of the
ebook production problems self -
publishers are facing?
My «day» job is
publisher - I deal with contracts and rights, vendors, sub rights deals (translation, audio, etc), plan
ebook sales and promotions, plan our print books, supervise the cover art department and our
ebook production department, provide guidance to the editorial department...
Book
publishers ready to integrate
ebook production into their printed book
production workflows.
In addition to
ebook conversion, our
Publisher Services program offers assistance enabling
publishers towards ISBN assignment and book
production.
Approximately 41 % of the responding
publishers primarily outsource their
eBook production to skilled services providers.
Every year more
ebooks are receiving the audio treatment and many of the worlds largest
publishers have double downed on
production.
Eighty - four respondents, representing small, mid-sized, and large
publishers and distributors, reported on various aspects of their digital publishing programs, including staffing,
ebook production & conversion, digital originals, enhanced
ebooks & apps,
ebook bundling, and
ebook sales & distribution.
But for
publishers, it could add challenges as the new features these formats offer mean
ebook production requirements and costs will scale up.
With both Amazon and Apple choosing to release
eBook production tools for formats different from ePUB 3.o, the support of ePUB 3.o by just about everyone else in the
eBook market gives the new specification the foundation it needs to ensure that
publishers will devote resources to its creation.
eBooks» market opportunity is vast, particularly for the majority of
publishers that are still eluded by
production efficiencies and meaningful revenues.
For most
publishers, this early - stage market reality results in
production growing pains and business model challenges, often overshadowed by the allure of
eBook sales figures.
Mark Batty
Publisher's designer and
production director Christopher Salyers explained the benefits of fixed - format
eBooks, saying, «Apple's decision to include fixed - width viewing in Epub format on the iPad / iPhone opened up an opportunity for illustrated book
publishers to get into the
eBook game.
What I'd like to see designers (or, more likely,
publishers or
production editors who are making these decisions) avoid is just dumping the print book cover, whatever it looks like, into the tiny space of the
ebook cover.
Big
publishers should be investing in a stable
production pipeline that allows them to turn out
eBooks rapidly and in high quality.
«Identify the problems self -
publishers have with
ebook production and
ebook backlist maintenance specifically»
Publishers used to be experts in typography and
production — but
ebooks are full of typos and layout issues.
Given that big
publishers keep the prices of
eBooks artificially high (they'd sell millions of $ 2
eBooks, but I suspect their $ 20 printed complements wouldn't look very appealing to consumers), small
publishers have exploited the low
production and distribution costs to flood the market with $ 1 — $ 3
eBooks.
The proposal was to get together a «starter» list of, say, 800-1000 quality commercial New Zealand titles, to create them in a simple and inexpensive way through bulk - buying of
ebook production services (particularly for indie
publishers, the major
publishers already have a lot of
ebook inventory), and to market them as a package to early market makers such as e-reader device manufacturers,
ebook retailers, libraries, and others.
While the
production of static
ebooks has become relatively standardized (using EPUB2),
publishers are still struggling with how to produce more digital - native products without tremendous expense and constant re-tooling.
While the Big - Five published works make money, the author gets a small share of what the
publisher makes regardless of how
production costs are lower to produce
eBooks to sell on Amazon.
Why can not both the
publisher and author put the same amount in their pockets for an
ebook as they do for a hardcover and simply pass the
production savings (all of it) on to the reader?
This is the
ebook version of our full - day workshop for
publishers, editors and
production managers in educational publishing.
There are no manufacturing, returns, or freight costs associated with
ebooks; some
publishers may apply conversion / formatting fees or overhead associated with
ebook production.
Since the
production cost on an
ebook is next to nothing, it's not like the
publishers lose money when they are priced lower, they just make less of it per unit.
However, for what its worth, I would argue that
ebook prices from big
publishers are too high not from the perspective of
production costs, but from the perspective of value.
There are
production costs, and editorial costs, and
eBooks would attract a larger audience if we didn't think the
publishers thought we were idiots.
When
ebooks make a
publisher's dream of never having books go out of print become a reality, what editorial,
production, and technical obstacles arise?
«This year's survey data reveals that while
publishers continue to ramp - up
production to meet the
eBook market demand, they are finally starting to make money in the process.»
eBook RETAIL PRICE = The
Production costs of the
Publisher (editing, processing, e-processing) + the Marketing costs of the
Publisher + Writer's Royalty + the
Publishers Margin + the eRetailer's Margin.
From a
production point of view, once
publishers with large lists include accessibility in their workflows for some books, there's little doubt that the same attention will be paid to every
ebook published.
In my role at Macmillan
Publishers, I've spent the last couple of years balancing traditional publishing technology (e.g., InDesign, XML, XSLT) with modern web markup and conversion methods to build the first version of an automated
ebook production toolchain that converts Microsoft Word manuscripts to EPUB files ready for distribution.
At the recent IDPF Digital Book 2013 conference in New York earlier this summer, a panel of
publishers offered to share their experiences and strategies during a session that focused on factors relating to in - sourcing and outsourcing of
ebook production.
The glut of high - quality low - cost
ebooks will get worse - In the old days of print publishing, the number of books in circulation was artificially constrained by the
production output of traditional
publishers, and by the shelf space available at brick and mortar retailers.
The
production costs for an
ebook are miniscule, and even if you add a traditional publicity budget, the big
publishers must still be making over $ 15 + per copy — and that's plain greedy!
This unique set of in - person workshops gives
publishers, authors, and
eBook developers in - depth information on modern
eBook production and quality assurance techniques.
In this session leading
publishers will share their experiences with in - sourcing vs. outsourcing their
eBook production, focusing on practical considerations: internal resources, technology solutions,
production workflow, capacity, quality, cost, fixed - layout vs. reflow.