Penguin initiated a pilot project last year at the New York public library where
the publisher tested the waters to surmise the viability of a nationwide roll out.
If you are trade published, there can be a delay before the release of the audio, as
publishers test the water with the printed book.
Not exact matches
You were able to
test the
waters on a blog, rather than a
publisher having to take a chance on you.
Publishers, authors and readers alike have all seen the benefit, so its no surprise they'd want to
test the
waters.
Many
publishers reported
testing the
waters with Scribd and Oyster (both of which were surprisingly absent as presenters).
This marks the second time in recent months that a major
publisher is rolling out a limited pilot program to
test the
waters.
One of the key problems that has arisen under US lending and subscription models is that
publishers who are willing to take the risk on an experimental lending model have rightly been cautious about participating, often resorting to
testing the
waters with their backlist or a few midlist titles.
Although investing time in pilots can be time - consuming and risk - taking, self -
publishers have every opportunity to measure feedback and
test the
waters.
It is likely that
publishers would prefer porting their old games to Nintendo Switch and
test the
waters rather than spending on a new IP for the platform.
The strategy is a time -
tested one and has been used successfully by major brands (e.g., Coca - Cola's
water replenishing campaign) and
publishers (e.g., NeedlePoint Now).