Not exact matches
Since Barry began using this, it has fallen into the common vernacular, but only in the
shadow industry of self -
publishing, used by self -
published authors.
Amazon's power over self -
publishing, a
shadow industry running outside the traditional
publishing houses and imprints, is insidiously invisible.
If we see, as some do, a «
shadow industry» of independent production develop outside of trade
publishing, cultivating its own audience, operating as its own community, what does that mean to the creative core of the storytelling
industry as a whole?
Now, 3000 authors may seem like a decent amount, but no one except Amazon knows how big the
shadow industry of self -
publishing is.
You can get a free one from Createspace to
publish a print book, but ebooks are where the
shadow industry really lies and these ISBN-less indie sales are not counted in any reports trumpeted by the
publishing industry media.
Why traditional media and publishers are ignoring the
shadow industry of self -
published books — and continuing to report dipping ebook sales and rise in print.
When you look at the entire picture — including the rapidly - growing 30 % of ebooks sold without ISBNs — what looks like a «plateau» to the
industry pundits and their ISBN - based statistics suggests a different interpretation altogether: what they are actually observing is a progressive shift of ebook market share away from the traditionally -
published «visible» portion of the
industry that uses ISBNs... and toward the invisible «
shadow industry» of ISBN-less self -
published ebooks.
It says we could be seeing a progressive shift of ebook market share away from the traditionally
published «visible» portion of the
industry that uses ISBNs toward the «
shadow industry» of self -
published ebooks with no ISBNs.
Almost a third of ebooks bought in the US do not use ISBN numbers and comprise a massive «
shadow market» which is being ignored in the
publishing industry's reports.