Innovative processes such as freeze - dried, air - dried and raw are also on - trend now, says Chanda Leary - Coutu, director
of consumer experience for WellPet, based in Tewksbury, Mass. «Not only do these new categories help break up the monotony
of mealtime by allowing pet parents to introduce new and exciting textures into their pets» diets, but they also pack more
of a
punch when it comes to delivering
pure protein, vital nutrients and whole foods,» she says.