Larger publishers could
purchase endcaps and special positioning, which sometimes turned so - so titles into borderline bestsellers, prompting copycat titles that nobody wanted because nobody had really wanted the heavily promoted originals.
Not exact matches
Retail displays include: in - store fixtures,
endcaps / end - aisles, point - of -
purchase, shelf talkers, and gondolas
«Since bowls are a must -
purchase for any new puppy, adopted pet or new addition to the family, consider creating a New Dog / New Puppy
endcap or section that offers the essentials like bowls for food and water, leashes and collars, and healthful food and treats,» said Eric Abbey, president and founder of Loving Pets in Cranbury, N.J.
«If a retailer has the space and flexibility to setup a seasonal travel
endcap or display targeting this group of customers, the retailer is positioning themselves as the point of
purchase, as well as a source for product suggestions and tips and advice on traveling with pets.»
Retailers can receive the
endcap display free of charge through a product
purchase from their Mulligan Stew distributors.
The changing season provides pet specialty retailers with an opportunity to take stock of spring - inspired pet supplies that pet owners may need this season — think Easter egg treats, flower patterned collars and leashes, vibrant toys and rain coats — for an
endcap display to inspire impulse
purchases.
«Retailers should merchandise treats all over the store on clip strips,
endcaps, by the counter, by the food, etc., to get as many impulse
purchases as possible,» Abramson says.
Chilian also suggests displaying chews on
endcaps or near the checkout as a way to spur impulse
purchases.