Rewards Rate: Rack up 5 percent cash back
on the first $ 25,000 spent each account anniversary year in combined
purchases at office supply stores and
on cellular, landline, internet and
cable television services.
There is more of a move towards the Internet because you do have a little bit more freedom of choice, people do have — when it comes to
television, they find they don't need 700 channels, they just need a handful of channels that they watch all the time and that they are willing to pay a monthly price for that, it's most of the time less than
cable, and I think that's an interesting other notion that traditional services with the judicial pricing is fading out in favor of, and I think that that was another piece that Mary Meeker brought up, is the idea of the subscription that subscription services
on the Internet are also kind of all the rage being able to subscribe to things that you receive
on a regular basis, Office 365, Acrobat, they are all
on subscription services, a very model of how we
purchase these things is changing as well, and that's all due to the Internet.