While the traditional charm bracelet business model saw customers
purchasing a single bracelet to be filled with charms, this model encourages the
purchase of multiple, stackable bracelets
in a
variety of colours and finishes.
There are lots
of additional activities beyond completing the levels comprising
of 19 races available
in free play mode with participation available via droids, on foot characters or miniature representations
of ships; achieving True Avenger status on every level by collecting a specific amount
of LEGO studs; unlocking 205 characters; collecting 180 minikits; collecting 250 gold bricks with a
variety of purposes such as collecting 10 to 60 gold bricks within The Force Awakens levels to unlock new story missions that go beyond the story
of The Force Awakens; collecting 35 carbonite bricks to unlock characters;
purchasing 25 red bricks to unlock a
variety of extras such as a stud magnet; x2, x4, x6, x8 and x10 multipliers; disco lightsabers that change
colour; a collectible detector; and much more besides for a cost ranging from 100,000 to 5,000,000 LEGO studs which are used as a form
of in - game currency.