A new survey by Jacobs Media Strategies, jacapps and Sonic Ai reports that 20 % of online households in the U.S. plan to
purchase a smart speaker during the 2017 holiday shopping season.
Jacobs and Sonic reported that 20 % of consumers planned to
purchase a smart speaker during the holiday season.
I didn't think I could justify
purchasing both smart speakers, and I was genuinely curious to see what Apple was doing in this space.
That study found 70 % of smart speaker owners increased audio consumption after
they purchased a smart speaker.
A new survey by Jacobs Media Strategies, jacapps and Sonic Ai reports that 20 % of online households in the U.S. plan to
purchase a smart speaker during the 2017 holiday shopping season.
A VoiceLabs survey suggested that only 11 % of households expect to
purchase smart speaker voice assistants from more than one company.
Before
you purchase a smart speaker, decide how you plan to use it.
If the respondents who plan to
purchase a smart speaker in 2018 follow through, the product segment would see 50 % growth to its user base.
Only 7 % said they were not likely to
purchase a smart speaker with a screen.
Finally, the survey asked about intent to
purchase a smart speaker this holiday season.
NPR's research found that 7 % of all Americans
purchased a smart speaker over the 2017 holiday season, with 4 % buying their first smart speaker.
Not exact matches
But if consumers are exposed to voice - controllable
smart home devices in hotel rooms for the first time, they might be more inclined
purchase these devices — and the
speakers that control them — for the home.
As more and more individuals
purchase voice - powered
smart speakers, the need for appropriate responses will only become more important to brands.
In order to build brand loyalty and look toward future
purchases, Google and Amazon deeply discounted their
smart speakers.
A Voicebot survey also found that 11.5 % of U.S. consumers are using
smart speakers to
purchase items by voice each month.
More than one - in - four
smart speaker owners say they have
purchased something using voice and 11.5 % say they are using the feature monthly.
U.S.
smart speaker sales in 2018 are expected to account for 68.2 % of the total while
purchases in China will be the next largest market at 7.8 %.
However, if you have interest in Microsoft's first foray into the
smart speaker market, today would be a good day to make your Invoke
purchase.
Consumers already have smartphones so they can immediately access voice assistants without the need for a
smart speaker purchase.
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In addition, buyers have access to the new Edition ONE Nissan Nissan ConciergeSM, an exclusive premium service that features 24/7 live assistant access (dinner reservations, event ticket
purchases, etc.) that can be reached in - vehicle or through compatible
smart phone,
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smart speaker apps.
It features a 24/7 live assistant allowing owners to
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smart speaker apps.
Amazon claims that in 2017 alone, customers
purchased tens of millions of Echo
smart speakers.
Today, 13 percent of U.S. homes have a
smart speaker, and 36 percent of those homes regularly use the device to make
purchases, the report says.
Amazon's Echo Look may not be the best - selling device from the Echo lineup of Alexa - powered
smart speakers, but those who
purchased the camera /
smart speaker combo likely have a high interest in fashion, accessorizing, and shopping.
The report also found that those who own a
smart speaker tend be younger, wealthier, and more likely to live in «family» households with children — all factors that could contribute in their own way to driving more voice shopping
purchases.
62 percent of
smart speaker owners in the U.S. made a
purchase, and 44 percent did in the U.K.
More than one - in - four
smart speaker owners say they have
purchased something using voice and 11.5 % say they are using the feature monthly.
In the poll, roughly 30 percent of the people said price was the most important factor when considering the
purchase of a
smart speaker, while 14 percent said accuracy of the device's voice recognition was most important.
The fact that people are willing to make price the number one factor for
smart speaker purchases could spell bad news for Apple's HomePod, which will be retail later this year for $ 349.
Consumers already have smartphones so they can immediately access voice assistants without the need for a
smart speaker purchase.
Amazon has a different strategy than the other
smart speaker players and each Echo owner spent more on Prime shipments after
purchasing a device.
A search for Google Home on Amazon.com doesn't provide a comparable opportunity to
purchase Google's
smart speaker product line.
Smart speaker sales in the U.S. rose sharply to nearly 25 million in 2017, with close to 11 million
purchased during the holiday season.
From cars to the
smart speakers of competitors, Amazon and Google want people using these voice assistants as their primary source of information and the way they make
purchases.
The development is interpreted as a conscious move to penetrate the emerging Internet of Things market in the United States as both companies are now pushing to promote their offerings while consumers still see
smart speakers as a novelty and are more likely to
purchase such gadgets on an impulse, especially when encountering steep discounts.
Consumer Intelligence Research Partners (CIRP) released data yesterday showing that 20 million Amazon Echo and 7 million Google Home
smart speakers have been
purchased by U.S. Consumers.
In order to build brand loyalty and look toward future
purchases, Google and Amazon deeply discounted their
smart speakers.
While Strategy Analytics research suggests about 70 % of
smart speakers will be
purchased in the U.S. in 2017, voice assistants are rapidly becoming a global phenomenon.
There are many estimates on
smart speaker sales that report varying levels of
purchases.
That is an easier process than getting them to first
purchase a new device like a
smart speaker.
The Voicebot
Smart Speaker Consumer Adoption Report found that 26 % of smart speaker owners had tried voice shopping at least once, while nearly 12 % claim to make purchases by voice mon
Smart Speaker Consumer Adoption Report found that 26 % of
smart speaker owners had tried voice shopping at least once, while nearly 12 % claim to make purchases by voice mon
smart speaker owners had tried voice shopping at least once, while nearly 12 % claim to make
purchases by voice monthly.
A national consumer survey by Morning Consult found that price was the biggest motivator for consumers considering
smart speakers like Amazon Echo and Google Home for
purchase.
When the HomePod's pre-order date was announced, I felt even more confident in my
purchase — with no AirPlay 2 at launch, the HomePod is essentially a very sonically - pleasing solo
smart speaker.
First, the number of consumers that have made a
purchase using a
smart speaker must be higher than 22 %.
Another important finding is that 61 % of current
smart speaker owners intend to
purchase more devices during the holiday season.
Twenty - nine percent of
smart speaker owners reported using
smart speakers to research a product they were considering for
purchase and 31 % had added an item to a shopping cart for later
purchase consideration.
Those who
purchase Apple's
smart speaker might not put their old one away.
U.S.
smart speaker sales in 2018 are expected to account for 68.2 % of the total while
purchases in China will be the next largest market at 7.8 %.
The study shows they are 8.5 percent more likely to have made a
purchase with their
smart speaker.