Book discovery is the whole
purpose of book publicity and brand building: when authors and their books receive media attention, build their brand, and expand their online footprints, then they can differentiate themselves from competing authors and books (and videos, blogs, and the like), and they can persuade potential readers to purchase their books.
Not exact matches
They were the last line
of enticement — and sometimes the first — alongside carpet - bombing consumers with coming attractions, movie posters, marquees,
publicity stunts, movie program
books, and newspaper advertisements for their newest big - screen sensation.With no entertainment websites or blogs available to tease audiences with stills from their films, lobby cards served that
purpose for the studio
publicity machine.
Thank you for coming along for the ride with me, and may all
of your blogging experiences — whether they're for
book publicity or other promotional
purposes — be good ones.
With more and more authors hitting the bookshelves and less money becoming available for
publicity purposes, authors
of every genre and publishing style need to use all
of the tools at their disposal for
book promotion.