Sentences with phrase «pushing celebrity endorsements»

During his 30 - year career with the company, he spearheaded crucial marketing campaigns that positioned Pepsi on par with Coca - Cola for the first time, pushing celebrity endorsements and the Pepsi Challenge.

Also look for companies that make a real effort to help consumers understand our pets» nutritional needs - and not just sell a slick image or push celebrity endorsements.

Not exact matches

Along the way he's dramatically reduced expenses, eliminated dozens of unprofitable SKUs, terminated expensive celebrity endorsement deals, made a major international push... and recently launched a line of all - natural, organic products.